It’s Balmayhem! College Green goes crazy for H&M’s latest collaboration
Expectation has been sky-high – and evidently scores of Irish folk have been only DYING to get their hands on a piece of Olivier Rousteing's talent.
Yes, with doors opening at 6pm, lucky VIP invitees have been flocking to H&M's flagship store on College Green in Dublin's city centre for the retailer's high-profile collaboration with label of the moment, Balmain.
Social media was this evening flooded with snaps of some of the purchases made – as well as the lengthy queues to get in.
Officially for the rest of us, the collection goes on sale at 9am tomorrow in the College Green shop and on H&M's website. Undoubtedly, demand will continue until the items sell-out.
Elsewhere around the world, the queue to get into H&M's flagship outlet at Orchard Building in Singapore began on Monday, while on Fifth Avenue in New York, lines of shoppers are also well-established by now.
In Sydney, those first in the queue at the Pitt St Mall were being paid hundreds of dollars by eager fashionistas.
As one 19-year-old student there explained to the Daily Telegraph: “I’ve gotten $200 from someone who asked me to buy a dress for them.
“The dress costs $200 and she handed me another $200. People are really desperate for the clothes in the collection but not willing to line up overnight.”
Oxford Street in London is also already extremely busy, as is the Avenue K store in the Malaysian capital of Kuala Lumpur.
Understandably, the hashtage #HMBALMAINATION has been the top trending item in Ireland this evening.
