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Rebrand

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One of Ireland's biggest taxi app, MyTaxi, is set to rebrand it's name to FREE NOW later this year.

The company, formerly known as Hailo, emailed it's customers today and informed them about the name change. The app changed it's name to MyTaxi back in 2017, spending €5 million on the large ad campaign.

In a statement sent to consumers, MyTaxi wrote;

“The most important thing to remember is that there will be no change to the mytaxi service and app. We’ll still have the same app, the same local team and the same 5-star drivers – just with a new name later this year.” 

The company tweeted about the change; "We’ve exciting news  We’re joining a new mobility brand family. This means we’re getting a new name and look, and will be changing our name to FREE NOW later this year."

The change is apparently due to a merger between Daimler, it's majority shareholder, and BMW. 

SHARE NOW, REACH NOW, PARK NOW and CHARGE NOW are also a part of the “new brand family”, however these groups don't operate in Ireland as of yet.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by mytaxi (@mytaxi_ie) on

"At MyTaxi, we're always working hard to give people the freedom to move around cities as easily as possible," they said in their latest statement, according to Newstalk.

"As we continue to grow across Europe, it's important that we are consistent, recognisable and offer the best experience possible to all our passengers, no matter where you hail from".

There will be no change to the MyTaxi service and app, which carried over 16 million passengers across Ireland last year. MyTaxi is available in nine countries and more than 100 European cities.

The FAQs section is available for MyTaxi users to help answer its customers queries.

Feature: @mytaxi_ie/Instagram

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As of September of this year, Meteor customers will officially become known as Eir mobile customers.

Meteor, which was acquired by Eir 12 years ago, serves approximately 750,000 mobiles users across the country.

Aware that the announcement may spark concern among its thousands of users, Richard Moat, CEO of Eir, insists that the rebrand will have no effect on contracts or mobile plans.

"This decision reflects the confidence we have in the eir brand. The transition will be seamless, and Meteor customers will continue using their mobiles exactly as before," he said in light of the announcement.

"Meteor customers may not have realised that they are part of a much bigger network, and they should be reassured that they can now take full advantage of all of the possibilities that come from being an eir customer."

“By focusing on a single mobile brand and reducing the duplication of supporting two brands, we can offer better value,” he added.

Meteor customers will receive a DM or text message confirming the transition, with further information provided on meteor.ie and eir.ie.

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