Ever picked something up which had your size on the label only find it wouldn’t fit in a million years?  Yup, us too.

Well thankfully British PhD student Ruth Clemens has come to the rescue of every woman who’s ever been left crying by a label.

After failing to get into a size 16 pair of H&M jeans, size 14 Ruth publicly wrote to the retailer expressing her concern and kind of won the Internet in the process.

She wrote: “I'm normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I'd try them on. It did not go well.”

“As I'm sure you're aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).”

“I am not overweight (not that that should matter) and although I'm 5 foot 11 my body is pretty average shape-wise.”

“It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small?”

“Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?”

“You might recognise the top I'm wearing – it's one of yours and it's a size Medium. Sort it out would you.” 

Ruth has since received tonnes of support from other women who are fed up of misleading labels.  You go girl!