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Misrepresentation of a brand is an industry faux pas, and this is what Sunday Riley has been accused of this week. 

Sunday Riley is a luxury skincare brand, raved about by bloggers and influencers with an eye watering price tag, and so it would be assumed that they would have a high standard of results to match their high prices. The brand is famous for their unique products, such as their UFO Ultra-Clarifying Face Oil, and their Luna Night Oil Treatment.

Most people use reviews to base their buying decisions on, and it's likely that if you're considering parting with up to €105.00 on a skincare product, you're probably going to read the reviews.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sunday Riley (@sundayriley) on

This week, Sunday Riley faced accusations of deception, after a Reddit user and supposed former Sunday Riley employee uploaded a document allegedly depicting an email series asking team members to leave fake positive reviews of the business.

A copy of what appears to be an internal email was uploaded to beauty page Estee Laundry. 

The document asks that employees 'write at least 3 reviews' on the Sephora website which reflect positively on the brand, and combat things said in negative reviews. 

Sephora have been in touch with the brand, and released a statement to Allure, reading:

'At Sephora, we believe in the power of the beauty community and that knowledge should be shared to benefit all. Sephora has very strict brand rules regarding our Ratings and Reviews, which we know are an important decision tool for our clients.'

'Additionally, we have teams dedicated to protecting the integrity of our Ratings and Reviews, ensuring through detailed moderation that it's a constant trusted, unbiased, authentic source for all. We do not believe this incident is representative of the Sephora Ratings and Reviews culture, or the countless hours our clients have spent sharing their product experiences with us and others.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sunday Riley (@sundayriley) on

'We've been in touch with Sunday Riley on this matter, and they have committed to adhering to our review policy.'

The accusations have opened up a wider discussion about online transparency for brands such as Sunday Riley. 

Some in the beauty community speculate that if these allegations are true, this certainly isnt the only example of a brand engaging in this type of alleged behaviour. 

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A mother has written an open letter to a Sephora salesperson to thank them for their help in giving confidence to her teenage daughter.

The letter, which has gone viral, explained how her daughter struggles with her appearance, and is bullied for her looks.

So, the mum brought her daughter to Sephora one day to buy her some make-up to help her feel more "comfortable" in school.

The woman, who is unnamed, was so taken aback by the kindness of the salesperson, that she wrote an open letter thanking her for giving her daughter a confidence boost.

 

A post shared by Sephora (@sephora) on

As seen on Spotted in Windsor, the letter begins: “My daughter is 15 years old and is having a very hard time with her self-esteem.

“She has been relentlessly ridiculed by many of the ‘young ladies’ (trying to be delicate with my wording) she now goes to school with – they pick on her for her clothing, her skin, her voice, her hair, her eyebrows, the list goes on…

“It breaks my heart to say that this bullying has convinced my beautiful daughter that she is ugly.”

The mother then goes on to explain that she felt a bit intimidated when she first entered the store, as all of the sales people "exuded confidence."

 

A post shared by Sephora (@sephora) on

"We were helped with products of course, but more than anything her kindness towards my daughter was what stunned me,” she wrote.

“I feel as though she somehow caught onto my daughters struggles with self-esteem during our conversation, and she went above and beyond to make her feel comfortable in her own skin.

“She pointed out the areas that my daughter has been most insecure about lately (like her full brows, her curly hair.. the things I've been trying to convince her not to change about herself) and expressed how beautiful she thought they were – SERIOUSLY girl, are you psychic???” the mum wrote. 

 

A post shared by Sephora (@sephora) on

“I saw my daughter light up and act silly for the first time in MONTHS,” she added. 

The mum ended her letter with: “A sincere and heartfelt thank you for your beautiful spirit.”

You can read the full post below, but we thought that this was so lovely to hear.

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Nothing is more satisfying than seeing two of your favourite things coming together!

Image result for sephora x disney

In this case, Sephora (makeup gods) have collaborated with Disney to create a beautiful Disney-inspired collection. 

Now, before I go any further, it is important to note that this is not a new collection… which means it is currently ON SALE (hence my excitement). 

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Anywho, the collaboration is made up of some of the loveliest makeup sets I have ever laid eyes on (still love you, Urban Decay). 

Image result for sephora x disney

The crown jewel of this masterpiece is definitely the eyeshadow palette, that comes in a GORGEOUS black and gold clutch-like bag. 

Image result for sephora minnie mouse

The set contains 16 vibrant colours, all with individual names such as "Be My Bow" and "Miss Minnie".  

Did we mention that this makeup treat is on SALE?

Image result for sephora minnie mouse

That's right ladies, this gorgeous palette will set you back just €26, which is AMAZING. 

I've ordered mine already… no regrets. 

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