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When it comes to anti-ageing products, it can be difficult to narrow down the best ones. We're advised to start an anti-ageing skincare routine in our mid-20s, but where do we start?

j alexander wtf GIF

However, there's one serum that undeniably brings results, with loyal consumers and critics alike raving about it.

Lancôme Advanced Génifique has been one of the most critically successful skincare products in the industry ever since it's 2009 launch.

Leading the way in cutting-edge innovation and pioneering science, the product delivers skincare like no other using microbiome science. 

Lancôme Advanced Génifique was born out of over 197 formation trials, and has been tested on an amazing 4,000 women. There's a good reason why it has over 10,000 five-star reviews.

97 percent of women who use it would recommend it to others, and it's received over 170 awards over a decade on since it's launch.

It's hardly surprising that 25 million bottles of the serum have sold worldwide, that's one every six seconds.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Renowned for it's ability to activate the 10 signs of youth, it's efficiency is hard to deny. Younger-looking skin isn't as hard to accomplish as it seems, with products like these raising the bar for the skincare industry.

As the culmination of 15 years’ worth of research into the skin microbiome, a new Lancôme Advanced Génifique serum is born. It's withstood the test of time to become a beauty icon, and this new version promises to be timeless.

The new serum is enriched with seven prebiotic and probiotic fractions, it acts on the microbiome. Skin recovers faster, feels stronger and looks visibly younger.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The serum wasn't created easily. Researchers have been captivated by the skin microbiome, which has formed the basis of 18 scientific publications and is a breakthrough in the skincare industry.

We're made up of 50 percent human cells and 50 percent bacterial cells, with our unique skin microbiome acting like our unique signature. It's a beneficial living ecosystem of microorganisms and a vital part of the skin surface.

Our skin's healthy appearance is essentially influenced by the balance of our microbiome.

A team of 50 experts, from physicists and clinicians to dermatologists and computer scientists, based in different global centres, has been involved in this research.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Our microbiome needs to be balanced to defend and recover, as well as repairing the skin and regulating excessive inflammation.

By working with Pr. Hattori, from Waseda University, Sōdai in Japan, Lancôme researchers were able to make a huge discovery: The skin microbiome changes as we age.

Our unique microbiome can be harmed by our lifestyle and environmental conditions such as UV rays, pollution, diet, hormones and medications. This can lead to spots, ageing, dryness and wrinkles.

Lancôme scientists have found that women living in a polluted environment and display premature signs of ageing. They were then able to create the ultimate formula to act on the skin microbiome.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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New Advanced Lancôme Génifique contains three plant or biotech-based prebiotics: Mannose, α-Glucooligosaccharides and β-Fructooligosaccharides.

Allowing beneficial bacteria to grow will unlock your skin's inner potential and strength, providing radiant results. 85 percent of women who tested the product claimed their skin felt rejuvenated.

The patented, self-loading dropper releases 30 million prebiotic and probiotic fractions at each application, with an addictive and weightless texture. It absorbs rapidly, and delivers immediate results.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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With celebrity fans like Penelope Cruz, Kate Winslet, Bae Suzy, Lily Collins and Taylor Hill, you can't go wrong. 

Advanced Génifique has been tested on four continents by 4,000 women, so rest assured that the product is confident in it's success. It even suits all skin types, even sensitive skin.

Lancôme skincare plays a big role in bringing the most advanced, transformational science to women's skincare routines around the world. Don't miss their newest solution to finding youthful skin.

Lancôme Advanced Génifique can be bought in Boots stores nationwide, or on the Lancôme website.

Feature image: Instagram/@ralucasworld

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It’s the perfect time of the year to switch up your skincare regime, and we’ve looked far and wide to find the best possible products to give our skin a much needed pick-me-up!

Since starting in 2004, e.l.f. cosmetics have become one of the fastest growing American companies in the world, and for a good reason.

Their skincare range has gone from strength to strength, and these three new items have given us the five star treatment for our tired skin.

 

e.l.f. Moisturising Sleeping Mask (€13.80)

This fabulous Moisturising Sleeping Mask gives your skin hydration overnight so you can wake up to soft, comforted skin.

During your nightly regimen, apply an even, thin layer on your face, neck and chest, and don’t forget to let it dry in before you head to bed for roughly ten minutes. Leave the mask on the skin overnight, and cleanse your face in the morning.

If you use this every night, it delivers deep hydration to your skin, so you can leave your dehydration worries behind.

The mask is also infused with purified water, aloe, vitamin E and jojoba to give you the ultimate nourishment.

Go on, treat your skin, you deserves it!

e.l.f. Illuminating Eye Cream (€13.25)          

We all have our struggles with hiding the bags under eyes some days, and it can be so difficult to find the right product to give your face a glowing lift.

Lucky for us, this e.l.f. nourishing cream helps to hydrate and minimise the appearance of dark circles and puffiness for radiant and rejuvenated skin that won’t show the traces of tiredness.

The eye cream is made with cruelty-free, natural ingredients which are infused with Purified Water and skin nourishing jojoba, Vitamin E, and cucumber.

Help soothe and protect the delicate skin area around the eye by using it in the morning and evening after your cleanse.

Rich in antioxidants, Shea Butter and Green Tea and totally free from parabens, sulphate and phthalates, you’ll know for sure that your eye cream is ethical and healthy.

Gently dab around the under eye, forehead and along the brow bone to illuminate your tired eyes, the difference is such a boost!

e.l.f. Prep & Hydrate Balm (€10.35)

The new e.l.f. prep & hydrate balm is a convenient, versatile water-based primer stick that immediately hydrates your skin, smooths uneven lines and prepare it for any make-up you want to utilise.

The two-in-one formula and stick shape makes it so easy to carry around with you, whether you’re going to work, the gym or a night out.

You can simply twist up to apply to the face in a circular motion before starting your make-up application regime.

Blend in if you need to, perfect for dry, chapped hands, elbows and knees.

The ingredients include shea butter, cocoa, aloe and grape for effective moisturising, you’ll be feeling, smelling and looking great in seconds. The embodiment of practicality, sign us up!

All e.l.f. products are cruelty free, and pride themselves on being completely free from parabens, sulphate and phthalates.

Using natural goodness to get illuminated skin? Sounds good to us!

Pick up some e.l.f. cosmetic skincare goodies in pharmacies nationwide and in select Penneys stores.

Check out their website for more information on the rising star brand!

www.elfcosmetics.com
 

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We’ve sorted out the essential make-up products that get you as close to possible to perfect skin. In the age of selfies and Instagram filters, the pressure to have clear satin skin without visible pores is more difficult to alleviate than ever. In our digital world, ‘perfection’ be instantly captured by every camera lens, but how can we feel confident in our skin all day? We barely have time to get dressed in the morning, let alone put a full face of make-up on. Some of us try to use the ‘I’ll just do it in the car at red lights’ trick too, don’t deny it!

Clarins have created two new products to give us a solution, with the launch of Skin Illusion SPF 15 and Pore Control Pore Minimizing Serum. Both are making waves in the skincare industry, and we can see why. By reducing our pores and then smoothing them over with a natural looking foundation, our complexion is back in our control. Yes, even with stress spots and bags under our eyes from a night out!

To meet the need expressed by women of all ages, skin types and ethnicities, Clarins offers new skincare treatments which are specifically designed to target and help reduce the frustrating presence of blemishes and give your face a healthy appearance. A barely there, flawless radiance is hard to achieve, but we think Clarins have cracked the code. We owe them a lot for this major favour, this can cut our make-up routine in half at least.

Skin Illusion SPF 15:
A foundation veil with a serum texture and unique bare skin finish, the Skin Illusion SPF 15 is your ticket to uneven skin texture. Tell your skin that nude is in, and feel naturally smooth all throughout the day. It contains the ideal amount of pigments in a blend of silky, non-greasy oils. The foundation allows the skin to breathe and gives the illusion of barely there natural beauty. We are hugely impressed with the difference this foundation makes to your daily make-up routine.

Skin Illusion is next level translucent boosting. It’s also available in 22 shades to suit all skin tones. Skin Illusion is designed in collaboration with Clarins make-up artists worldwide and come in neutral, gold-beige and pinky-beige tones to deliver a personal, invisible correcting effect from the fairest skin to the darkest. Inclusivity is key in the beauty world, we all deserve foundation that matches our skin colour.

Pore Control pore minimizing serum:
Smooths skin texture to give you a radiant glow. The expert serum is enriched with two major physiological and plant advances to reduce the appearance of pores and illuminate the face, promoting beautiful looking skin. Clarins Laboratories observed that skin surrounding the pore showed a lower expression of collagen and elastin, leading to loss of density and elasticity and contributed in making pores more visible.

 

Clarins then decided to use plant innovation obtained by a green biotechnology to reduce the look of pores. Extracts of vine flower cells and organic strawberry tree fruit help in making pores appear less visible. By utilising tamarind pulp acids to help remove dead cells that can clog pores, the skin surface is smoothed and skin texture is refined. This is your newest best friend, we promise!

Thank God(dess) for Clarins and their skincare range. Both products are now available at all Clarins counters nationwide! Hurry, before they sell out.

Skin Illusion SPF 15: €35

Pore Control Pore Minimizing Serum: RRP €50 30ml

 

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After a long winter, we are FINALLY seeing some summer sunshine.

However, the change in weather can leave our skin looking a little bit dull.

Fear not! Your summer skin boost is here and we LOVE it.

Perfect for mature and sensitive skin, it will have you smiling all summer long without worrying about those smile lines.

This new product, No7 Laboratories Line Correcting Booster Serum, aims to enhance your natural beauty, which includes those all-important facial expressions.

According to research by the No7 labs, you’re more likely to be considered more beautiful by more people, regardless of your age or background by having a naturally expressive face.

Half of the 1,000 women who were studied found that you’re perceived as sexier when you get au naturel with your expressions.

To give you even more excuses to smile, the study showed faces that were smiling were perceived to be three times more vibrant than those showing a neutral or unhappy look.

This special serum is uniquely designed to target those stubborn lines areas, such as around the lip area and forehead. The product works in coordination with your natural beauty, so you don’t have to compromise on your expressions, frown away ladies!!

The reason why we and other women are so obsessed with the Line Correcting Booster Serum it gets the results without the pain of an injection.

Interestingly, researchers found a small sample size of women who were considering Botox, after trialling the product for two months, more than three-quarters of them said the serum gave them better results than they thought possible from skincare. Another 73 percent said they were less likely to consider Botox in the future.

Of those that had already had Botox, a whopping 80 percent of women said the serum gave them better results than they thought possible from skincare and 73 percent said they would delay their next treatment.

 You can pick up the serum here, Boots currently have 3 for 2 offer on selected skincare, with the cheapest free. 

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We're super excited for the release of the new live-action version of Beauty and the Beast, hitting cinemas next week.

One beauty brand that is clearly as excited as us is Skin Inc, who have teamed up with the fairytale creators at Disney to produce a gorgeous serum, for all the modern day Disney princesses.

The Limited Edition Disney's Beauty and the Beast Get Glowin' Serum is hitting the online shelves on March 15, two days before the movie release.

 

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The brand originally teased the collaboration, posting a picture to Instagram with this caption:

"We have a top secret collab up our sleeves… do you know where this line comes from?"

 "'She warned him not to be deceived by appearances, for beauty is found within.'"

 

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 The limited edition serum comes in a beautiful bottle, the exact same shade as Belle's ball gown.

We'll definitely be trying to get our virtual paws on this beauty when it launches.

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Right now, protecting your skin from signs of ageing might not seem like a pressing issue, but believe us, it's important to start as soon as possible.

When it comes to fine lines and wrinkles, prevention is far easier than cure, and all it takes is one or two simple changes to your skincare regime.

Here are a few things you can do now for ageless skin in the future…

1. Stay hydrated
Drinking enough water (or more than enough, when you can) not only brightens the skin but also plumps it up to make pores and fine lines appear smaller. Win. Aim to spread your water intake out over the day instead of downing three glasses at once.

Our bodies can only absorb a certain amount of water each hour, so any more than that and you'll be rushing to the toilet every ten minutes.

2. Invest in skincare
Looking after your skin now will definitely pay off down the link, so rather than splashing out on a new eyeliner or mascara next time you hit the beauty counter, why not stock up on some key skincare products instead?

One brand new release that we cannot wait to add to our daily beauty routine is M.A.C's Mineralize Timecheck Lotion. As well as working as an anti-ageing serum to reduce the appearance of fine lines, shrink pores and hydrate the skin, the lotion also acts as a primer and so is perfect for applying as a base coat for your make-up.

One thing that puts us off serums and primers is their sticky consistency, but M.A.C Mineralize Timecheck's gel-lotion formula feels instantly refreshing and sinks in without a trace.

3. ALWAYS remove your make-up
Okay, you can't help those rare Saturday nights when you fall into bed still in your heels and false eyelashes, but you should be aiming to remove your make-up every night. 

Sleeping with foundation and mascara on not only blocks your pores but also dries out the skin and increases the risk of irritation. Not a good plan for the future. Keep make-up remover or wipes plus moisturiser by your bed, so even when you're exhausted you're giving yourself a fighting chance.

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Split ends usually occur when someone’s hair doesn’t get enough nourishment. Different factors like the weather or harsh hair treatments usually cause dry or  damaged hair and a lot of the time it’s the reason why hair doesn’t grow very quickly.

Here is what you can do to prevent split ends so you can have long and healthy hair:

Natural ingredients
Use products that have natural ingredients in them. Avoid anything with alcohol in it as it dries out hair.

Avoid heat
Blow dryers and straighteners are your hairs worst enemy. If you can’t avoid them all the time, apply a heat resistant serum beforehand.

Trim
In the same way you exfoliate to remove dead skin cells, get a trim every six to eight weeks to remove dry and weak hair.

Hair masks
These are great for keeping your hair nourished and healthy. You can experiment with a few or even make your own mask at home.

Serum
Use a hair serum on your ends at least once a week. This will stop them from drying out and splitting.

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