McDonald’s got the Irish Shamrock Shake ad totally and utterly wrong
Oh, McDonald's. How did you get it so wrong?
As Paddy's Day is fast approaching, so is the release of the Maccy D's Shamrock Shake.
But, its new ad campaign basically has absolutely nothing to do with Ireland.
When your Shamrock Chocolate Madness drink plays all the right chocolaty-mint notes #ShamrockSeason pic.twitter.com/TKtZ7jOoR9
— McDonald's (@McDonalds) March 7, 2017
The video was released on Twitter and shows a man playing the Shamrock Shake as if he was playing on bagpipes.
Bagpipes are Scottish.
Then, Stonehenge appears on screen.
Stonehenge is in England.
Of course, there was outcry from Irish fans the minute it went up, and some of the backlash is brilliant:
@McDonalds It's the uilleann pipes are Irish, not the bagpipes, you processed Paddy dolts!
— thom dunn (@thomdunn) March 9, 2017
@McDonalds The music is Scottish pipes & the scene is Stonehenge in England. Maybe try again with Irish Uilleann pipes & an Irish setting?
— Gerald (@Langkard) March 7, 2017
@dwgalviniii @McDonalds Because ignorance.
— j (@twitting999) March 8, 2017
@mgvanwormer @McDonalds I'm sure those sheep aren't Irish either
— Derval Fitzsimons (@DervalFitzsimo1) March 9, 2017
@McDonalds are the sheep Irish? Because nothing else in this picture is
— Sharon Leavy (@SharonLeavy1) March 9, 2017