No matter how old we get, there are very few among us who don’t feel a frisson of excitement when certain commercials start making an appearance as Christmas edges ever closer.

Whether it’s Coco-Cola’s classic truck, our beloved John Lewis penguin or the advert which featured the board game you lusted after and eventually received, a truly special ad has the potential to capture the imagination of millions.

And we think we might have just found this year’s one.

Taking us by the hand, Smyths Toy Superstores lead us on a journey through a young boy’s vivid imagination as he finds himself enchanted by a toy store and all who dwell within.

Adapting Beyoncé’s If I Were a Boy for the purpose of his own story, big-eyed, brown-haired Oscar tells viewers of the life he would be sure to lead if he were a toy, and frankly we’re totally charmed by it.

Created by McCann Manchester, whose clients include Nestlé, Missguided and Aldi, this ad marks their first endeavour with the well-known toy store, and something tells us it's one we'll all be talking about as the big day draws near.

Ladies, this is definitely one to remember.