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If navigating through Instagram to find quality content wasn't hard enough – there's a brand new trend that will make it even tougher – and it has us baffled.

Introducing "sponcon” – which is a term used for Instagrammers FAKING sponsored ads to attracted big brands into giving them work.

They're attempting to take the leap from an average Instagram user to an influencer who is paid handsomely for their posts on the platform.

In order to achieve the influencer lifestyle, people are shelling out their own cash and pretending they've gotten the product or experience for free. 

So brands get the advertisement but haven't spent a penny – confused? Yeah, us too.

However, there is a method to this kinda madness as several influencers claim that companies want to see promotional abilities and past campaign work – BEFORE they hand over the big bills.

Therefore, a lot of Instagrammers are living by the phrase: Fake it until you make it. 

Brian Phanthao, a 19-year-old lifestyle influencer explained the trend to The Atlantic. 

“In the influencer world, it’s street cred,” said he said, “the more sponsors you have, the more credibility you have.”

The teen added that most people are following in the footsteps of Instagrammers they've grown up with – and they want a piece of that pie.

"It’s really common with kids in high school,” he added. “They’re very influenced by influencers.” 

And it seems that Brian has a point, as a 15-year-old lifestyle influencer also told the publication that "people pretend to have brand deals to seem cool."

The teenager, Allie even confessed to faking a water sponsorship on her Insta and added: “It’s a thing, like, I got this for free while all you losers are paying.”

But the person who takes the biscuit when it comes to “sponcon" is a lady by the name of Taylor Evans.

She told The Atlantic that she faked an entire trip to Miami.

Covering up her holiday as a press trip, Taylor tailored her Insta feed to look as if she didn't fork out a fortune and everything was handed to her for free.

"I took a lot of pics at restaurants and posted ‘Thanks so much XYZ restaurant for the hospitality!’” she said.

“You say it in a way that people could interpret it as you having an established relationship with that brand…"

"The hope is that it’s perceived in a way that looks like there’s a reason you’re in a different city and state, not just enjoying a weekend vacation,” she added.

We aren't too sure what to make of the recent trend.

We have a feeling that the main people making the money out of this movement is the big brands.

But sure, if it floats people's boat to pretend – then they aren't harming anyone.

As for us – trying to distinguish between what is real and fake advertising has gotten a whole lot harder.

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It's long been known that social media sites are not the healthiest place for your mind.

Facebook, Twitter, Instagram – they all take their toll on a person's mental and therefore physical health.  

Abusive comments, sly digs, and outright mean rants are all part and parcel – but more so on Twitter, according to Amnesty International. 

It has reported that there have been repeated requests from Twitter for comprehensive data about the abuse on the platform, saying "such data will be invaluable for anyone seeking to understand and combat this barrier to women’s human rights online."

Twitter has failed to report information that matches Amnesty International's standards, so that means that the organisation has had to take matters into their own hands and launch an interactive website titled "Troll Patrol Findings."

This website shows what they found as the result of a project Amnesty International did in partnership with Element AI, an artificial intelligence company.

The project investigated the violence and abuse against women on Twitter. 

The study looked into tweets sent to 778 female journalists and politicians from both the UK and the US.

It was found that 7.1 percent of the tweets sent were abusive or problematic – as well as the fact that women of colour were targeted more often than white women.

Women of colour were 34 percent more likely to be mentioned in an abusive tweet than a white woman, which is extremely worrying. 

The findings found overall that out of the 14.5 million tweets directed at these women, 1.1 million were problematic, which amounts to abusive tweets occurring every 30 seconds. 

Social media is great for so many things but like everything, it works best in moderation.  

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In case you missed this entire furore, Ed Sheeran and Beyoncé hit the headlines over the last few days over their outfits while performing together in South Africa.

While Beyoncé was dressed like… a QUEEN… Ed Sheeran wore his usual t-shirt and jeans attire. 

Social media users have commented on the possible gender dynamic between the two, where the female singer is under pressure to look a certain way, while the men are allowed to dress in whatever manner they want;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kathy Wilson (@kathywilsonnyc) on

Others online think the entire debacle is rather hilarious, and Ed Sheeran evidently is on this side of the sea.

The 27-year-old singer-songwriter is known for his down-to-earth style of things, and replied with predictable humour.

He posted a purchase link to the t-shirt which he was wearing in the performance on his Instagram story;

Instagram/@teddysphotos

He later added:

"Follow hoax1994 for more of my amazing fashion choices x. #dresstoimpress"

The clothing company Hoax are of the same mind as Sheeran, and posted to their own Instagram feed:

Well, you can't say he doesn't see the funny side of things.

He doesn't appear to be very concerned about the whole debate online, at least Hoax are getting some top quality promotion because of it all.

What are your thoughts, does Ed need the Queer Eye guys to give him a make-over?

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Sarah Hyland has left social media following the bullying she experienced online in the aftermath of her cousin's tragic death.

Her 14-year-old relative lost her life in a heart-breaking car accident over the weekend.

The actress uploaded a Go Fund Me page to her Twitter, stating that a man named Jeffrey Eggerling was the driver who hit her uncle's car, and he tried to run from the scene.

"Jeffrey Eggerling is a murderer. May he rot in hell."

She also asked if her fans could donate to the page to help pay for funeral expenses of her 14-year-old cousin, which backfired.

The backlash came when Twitter users angrily stated that she could afford to pay for the funeral from her own salary, and that there was no need to ask others to contribute.

In a series of tweets, the Modern Family star explained the sense of grief and pain which her cousin's death brought, which was exacerbated by online trolls;

She continued; saying "your horrible negative ignorant words have broken me. Happy? Staying offline for a while."

She presumably has contractual obligations to promote her TV show, so the exception to her social media hiatus is for this purpose only.

Some Twitter users declared that because her net worth is roughly $9 million, she should pay for the funeral herself rather than asking her fans for money which they may not have;

Others claimed that we don't actually know what her assets are, and presumably she has already contributed to the funeral costs, which is no one's business.

Many fans rallied behind her during this tough time, and we agree that when someone is mourning a great loss, attacking their net worth is just a low blow.

We hope she can get through this difficult period in her life, and offer condolences for her cousin's death. 

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Aoife Dooley is a force to be reckoned with. 

Comedian, author, illustrator, creator of YourOneNikita, the list is endless as to what she has achieved.

Not to mention the fact that she has had to manage being diagnosed with autism earlier this year and has to put up with online trolls on a pretty much daily basis. 

But none of it seems to faze her as we found out when we got to have a chat with her. 

The 27-year-old is busy getting ready to launch an animated series of YourOneNikita on RTE as well as helping out Dublin Bus announce the winners of their Children's Art Competition today, but she gave us the goss on what she's been up to and how nervous she is for the RTE series debut next week…

 
 
 
 
 
 
 
 
 
 
 
 
 

Last day recording for the Your One Nikita tv series

A post shared by Aoife Dooley (@aoife_dooley) on

Her career

There might be many string to her bow, but it all began with illustrating.

She says, ''I always loved drawing even as far back as primary school. I didn't realise it at the time but I just wanted to do something that I enjoyed. Illustrating was really therapeutic for me.''

Aoife mentioned in an interview a while back that when she was floundering a few years ago, all she was sure of was that she ''wanted to be the best''.

And that struck a chord with me because isn't it so relatable to so many of us? 

She advises, ''The most important thing is finding something that you're interested in and that brings you joy because then you'll always excel in it. Loads of practice too. I'm not by any means an amazing drawer, but it works for me and I love what I do. If you want to do well, you'll put the time in and make contacts.''

Social media

Speaking of pressure, social media is obviously not only a big part of everyone's life nowadays bit also a big part of Aoife's work – although she has had her fair share of the sh*ttier side of it. 

She says, ''I just block people now. If I get mean messages in, I just block them from seeing my story. There was someone there the other day who kept messaging me and commenting on my stuff clearly fake profile so I just blocked them, I could not be arsed. Why would I leave that person on my page?''

She continues, ''The other thing [Bloggers Unveiled] was a bit different because that was going on over long periods of time and you;d get emails so if that happens again I'm aware of it and so are other people so that they can report it.''

Autism

Aoife was diagnosed in April at the age of 26 with autism and finding out has freed her and made life so much easier, although people don't really seem to know much about it.

She says, ''The spectrum is huge, people on it are just as individual as people who aren't autistic. Finding out was mad because I hadn't got a clue about it. I had a very stereotypical view about it and that's down to how it's portrayed in the media. It's always a man or a boy and they always seem to be at the severe end of the spectrum.''

Encouraged by a friend to go and get tested, her confidence has grown as a result.

''I'm a lot more at ease with myself because I know my limits now. I've been watching I'm A Celebrity with Anne Hegerty and she's brilliant, she's articulating it really well. I get really overwhelmed. If I'm really happy I start crying – it's like I don't have great control over my emotions but at least now I know what it is.''

She articulates it perfectly when she says, ''It's liberating know who you are when you haven't for the best part of your life when you thought you did.''

YourOneNikita

Aoife's web series, based on life living on the north side of Dublin and a Dublin girlo we're all familiar with, has achieved huge success.

It has spawned two hilarious books, How To Be Massive and How To Deal With Poxes and now, an animated RTE series is on the way.

The animations were finished in October and it's set to hit our screen on the week of November 26, but she's definitely a bit nervous. ''I hope people watch it and like it. Fingers crossed.''

Dublin Bus Children's Art Competition

Aoife is also involved with Dublin Bus Children's Art Competition, which takes place across 4th and 5th and 6th classes every year and encourages children to respect their bus driver, ''a great initiative'' as she says. 

She has worked with Dublin Bus before, doing some animation for their school videos. So why did she decided to get involved with this competition? 

''It's a really great idea – going through the entries I realised that a lot of kids had so much respect for their drivers, some even knew their names and I thought that it was lovely that they had that interaction with their bus drivers. ''

Forty-one entries will appear in the children's Dublin Bus art calender for 2019 and 11 images will appear on a Dublin Bus itself. 

She continues, ''I wanted to get involved because I used to love entering those competitions when I was younger. So I said I was definitely going to be part of that.''

She's set to announce the winners for their annual competition today and we can reveal that it is Susan O'Reilly, a 4th class student from Canice's Girls School in Finglas. Well done!

Best of luck with everything Aoife – we seriously cannot WAIT to see YourOneNikita on RTE net week – we know it's gonna be massive. 

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Demi Lovato just stepped back into the social media ring to clap-back a fan who accused her of unfairly firing her back-up dancer.

The fan took to Twitter yesterday to call out Lovato's team, claiming their behaviour is "rotten" regarding the handling of the singer's altercation with her backup dancer.

Lovato shut down the fan for claiming that 'Dani', who spoke out about the star's recent overdose, should not have been fired.

According to Revelist, Dani Vitales, a backup dancer at the time, went to the press following Demi's drug overdose and trip to an L.A rehabilitation centre.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dani Vitale (@danivitale) on

Dani Vitales, who was Lovato's longtime friend, then decided to write a lengthy statement on social media about the controversy, denying rumours that she supplied the singer with drugs:

“I have NEVER touched nor even SEEN a drug in my entire life,” Vitale, also 28, wrote on Instagram.

“I DO NOT DO DRUGS, nor would I ever encourage, or supply them to anyone I love.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dani Vitale (@danivitale) on

Speaking about the painful emotions which she endured following the accusations, Vitale said, 

“The circulation of an UNTRUE story on the internet yanked my life, my reputation, my name and everything I have worked so hard to stand for, out from underneath me. A damaging narrative that demonized me, placed blame on me, and has since cost me so many wonderful moments in life.”

"I care about Demi just like all of you do. I have not said anything about this situation until now because her recovery has been of the most importance" 

"I was not with Demi when the incident happened, but I am with her now, and will continue to be because she means the world to me just as she does to all of you."

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @commentsbycelebs on

On Thursday, a fan then took to Twitter and Instagram to write:

“It was completely unfair to fire dani, she’s one of the few who really cares about demi’s health and has been helping her for 3 years, she’s surrounded by people who only care about her money and she does not see it.”

The fan accused Lovato’s “team” of being “rotten,” commenting: “She does not realise it, needs a total change.”

We suspect the fan never thought Ms Lovato would actuallly see the tweet, but Demi saw it alright, and didn't hold back in the comments section:

“You have no idea what you’re talking about, ” later writing, “True friends don’t do interviews about you after you OD.”

Most readers speculated that she was referring to back-up dancer Dani Vitale, the 28-year-old singer quickly responded: “I’m not talking about Dani Vitale.”

Lovato might be referring instead to Danielle Martin,  her former trainer, who spoke out last week about severing ties with the singer:

“I lost my job for speaking up for her, to be honest,” Martin told Radar Online.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Flavinha (@lovato_kittens) on

“Pretty sad. I did nothing but empower her. Nothing bad to say. The people around her I’m sure were happy to run to her. They told her I was taking the situation and making it all about me. I’d never do that. Not ever. I was standing up for her. That’s all.”

It's pretty clear that Demi's fans are NOT here for Danielle:

Demi is currently back in LA and spending time with her mother, Dianna De La Garzia, as well as attending a sober living facility.

We hope this drama doesn't hinder her recovery, we need Demi back. Not just for her legendary clap-backs too.

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She recently became the first Love Island bride.

And Olivia Buckland is starting this new chapter in her life with a new attitude: and that's saying F-U to the horrible Internet trolls that are slamming her appearance.

The 24-year-old has revealed she has been reduced to tears by the comments written about her looks. 

 
 
 
 
 
 
 
 
 
 
 
 
 

The cutest little surprise break away with the in laws 

A post shared by MRS OLIVIA BOWEN. (@oliviadbuck) on

She said, ''everyone in the public eye has people who say nasty stuff about them. I've seen articles about me online where 90 percent of the comments are awful.''

She continued, ''in the past I've ended up in tears about what some people have said about me online. Sometimes it just affects you if you're having a bad day.''

However she did say that she is proud to show her insecurities so that people can't make her feel bad about having them.

She revealed, ''I love to posting photos on Instagram when I'm not wearing any make-up. I want to show my insecurities. I'm showing I can accept that they're there.''

Olivia got hitched to fellow Love Islander Alex Bowen in the first ever Love Island wedding in front of friends and family in Essex last month.

The ceremony took place at Gosfield Hall, on 10 acres of elegant grounds before they headed off to Sri Lanka followed by the Maldives for their honeymoon. 

Now the pair have expanded their family by adopting a cute pup. 

We think she is an absolute stunner and those keyboard warriors can go f**k themselves – keep your chin up Olivia. 

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Scrolling through Instagram is just one of our many online hobbies, and seeing the lives of others through a digitally altered snapshot has become the norm.

Instagram has been named as the worst social media site in terms of its impact on mental health.

A new study by The Royal Society for Public Health has found that the photo filtering app is the most negative in terms of people's body image, FOMO and sleep, and that it can trigger feelings of depression, anxiety and loneliness.

'Social media has become a space in which we form and build relationships, shape self-identity, express ourselves, and learn about the world around us; it is intrinsically linked to mental health,' said Shirley Cramer of the RSPH. 

However, the survey of 1,479 youngsters aged 14 to 24, found Instagram was positive in terms of self-expression and self-identity.

YouTube, with its communal attitude and diverse range of content was ranked as the most positive when it came to mental health.

The video platform is followed by Twitter, Facebook and Snapchat in that order. 

The RSPH is calling for the introduction of a pop-up heavy usage warning on social media: 'The social media platform would track usage and provide the user with a pop-up warning when they breach a set level of usage deemed potentially harmful.'

'It is then up to the user to decide if they carry on using the platform or stop, although the warning may provide links to information and advice on social media addiction,' reads the report.

They also want social media platforms to highlight when photos of people have been digitally manipulated on photo sharing sites.

'This may be in the form of a small icon or watermark at the bottom of someone’s photo that indicates an airbrush or filter has been used that may have significantly altered their appearance.'

'Young people, and in particular young women, are bombarded with images that attempt to pass off the edited off as the norm,' said the study.

'This practice is contributing to a generation of young people with poor body image and body confidence.'

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Pete Davidson has deleted his Instagram following rumours that he and singer Ariana Grande have broken up. 

According to TMZ, Ariana Grande and Pete Davidson have ended their relationship

The No Tears Left To Cry singer and her former fiance felt it simply was not the right time for their relationship to take off.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ariana Grande (@arianagrande) on

Pete and Ariana became engaged just a few months into their relationship.

Pete's Instagram has since disappeared from the social media site. 

This is not the first time Pete has taken a social media sabbatical, in fact, the 24-year-old only returned to the 'gram two months ago. 

‘No nothing happened. No there’s nothing cryptic about anything. I just don’t wanna be on Instagram anymore,' he said at the time.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ariana Grande (@arianagrande) on

‘Or on any social media platform. ‘The internet is an evil place and it doesn’t make me feel good.'

'Why should I spend any time on negative energy when my real life is f*cking lit. ‘The fact that I even have to say this proves my point. I love you all and I’m sure I’ll be back at some point.’

Words to live by, we suppose. 

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Every once in a while, we stumble upon Instagram gold.

And today is your lucky day, as we have uncovered a page unlike any other.

Combining our FAVE hobbies – eating and stopping to look at cute dogs – @dogs_infood offers the most wholesome content.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dogs In Food (@dogs_infood) on

Cue to the awwh – the foodie dogs are the cutest things we've ever seen.

The bizarre but dogtastic pictures take some of the best food snaps Instagram has and meshes them with some fabulous pooches.

Some even include some famous pup, from the likes of Bertram The Pomeranian (@bertiebertthepom), Blaine & Bart Danzig (@danzigbros) and Doug the Pug (@itsdougthepug) – FYI, these dogs have better career prospects than we do. 

The results are an adorable mind f*ck and it's hard to even pick a favourite.​

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dogs In Food (@dogs_infood) on

The account was launched in January and to nobody's surprise, it has amassed 655K followers.

Regardless of how good or bad your Monday has been – this is a sure way to put a smile on your face.

Go give it a follow – you're welcome.

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Move over beauty bloggers, there's a new gal in town. – and she's changing the Instagram landscape.

Mrs Hinch has one of the fastest growing pages on the social network site and it's not hard to see why.

On the first snoop, you might see a SPOTLESS home, but as you dig deeper into the page, you find the real reason for its popularity.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @mrshinchhome_x_ on

Her Instagram stories are bursting with her cleaning regimes. – She takes a space and shows the process step by step, so you too can recreate a flawless living space.

Her 331K followers have now started to call themselves the 'Hinch Army' and use #HinchArmy to show off their results, thanks to Mrs Hinch's tips.

The woman behind the sparking floors and immaculate worktops is Sophie HinchCliffe from Essex in the UK. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @mrshinchhome_x_ on

The 28-year-old hairdresser explained how her Instagram is so much more than just cleaning. – and the reason we suspect that people are flocking to follow. 

"I'm a worrier and I struggle with anxiety. For me, to keep my mind off of what was worrying me would be to clean and organise something and love the end result," she said to Essex Live.

"It helps me control my panic attacks too. Since I've started the account others have messaged me saying I've changed their lives and helped them with their mental health which to me is simply amazing."

"I get thousands of messages each day like this." – Unreal, a tidy space helps to calm the ole noggin.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @mrshinchhome_x_ on

If you want some top cleaning tips to get your space looking mighty fine, or if you're struggling with anxiety, this page could be a real relief. 

Either way, we've got serious house envy as her interior are ultimate goals.

Now, we are off to invest in a cleaning basket ~ happy cleaning.

 

Feature image, picture credit: cantillionhome

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Conor McGregor is undoubtedly a national treasure, thanks to his stellar career flying the Irish flag in MMA. 

The Notorious one has accumulated 25 million followers on his Instagram thanks to his outlandish personal brand. 

While many have a love/hate relationship with McGregor's lavish and balsy persona, brands clearly have no issue with it when it comes to having the MMA master represent their products.

According to Hopper's 2018 Instagram rich list, Conor McGregor comes in at number 8 on the list of most valuable social media sportsmen. 

The fighting champ commands up to $125,000 per post on this page. 

Hopper compiled the data of the richest social media personalities, and Conor comes in at number 16 on the influential list over all. 

However, they did get one detail pretty darn wrong.

The list says that Conor is from the UK – a fake news fact we are sure the patriotic fighter would not be too impressed with. 

Kylie Jenner topped the list as the most influential person on Instagram, commanding a cool one million dollars per sponsored post. 

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