Ireland is a country renowned for it's soundness, and 'the people' is often cited as the best thing about living on our little island. 

With all the negative things going on in the world right now, it's important to remember just how sound people in our lives truly are. 

Pieta House have created a brand new campaign to remind us exactly how much the Irish phenomenon of soundness really impacts our day to day lives – and the campaign is about to go viral. 

#SoundEffect is kicking off today in the lead up to and during Electric Picnic, and aims to get the people of Ireland to share how being sound can help our minds and our lives on the daily.

From grabbing your work wife a Starbucks on your way to work to simply being there for someone when they need you, little acts of soundness can create a wave of positivity. 

On Christmas Eve a Bus Driver in an out of service bus dropped me from the city to near my home when all the buses had stopped #SoundEffect

— Fionnuala (@Fionnuala____) August 24, 2017

Stranded in Barcelona airport with Conor, lost bank card & no cash, a woman gave us €50 for food. No want for it to be returned!#SoundEffect https://t.co/pzFHwRGl25

— Carol Byrne (@Carolb10) August 24, 2017

'Considering the levels of apathy and negativity we are constantly exposed to, and which can become at times overwhelming, it’s important to highlight the empathy, inherent goodness and level of social consciousness that exist throughout the vast majority of society. Now more than ever,' said Paula McLoughlin, Chair and Acting CEO of A Lust For Life. 

If you have an act of soundness to contribute, head over to Twitter and use the hashtag #SoundEffect to spread the positivity.