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We're thoroughly enjoying this series of Love Island, but now it's time for some seriously mathematical analysis. Namely, about the ridiculous amounts of cash they're set to earn when they emerge from the villa.

We all know that the ITV2 reality show has produced a well of influencers who sell sponsored content for an array of brands, but how much exactly would they earn per Instagram post? What if they don't even have Instagram? 

Apparently, influencers with 30,000-500,000 followers can pocket over 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@danidyerxx) on

Influencers with 30,000 – 50,000 followers can anything up to €450 per post on Instagram according to a new study from digital marketing experts, while those with over 500,000 followers could be pocketing around €1,855.96.

Yeesh, that's serious dough. New data from Rise at Seven states that social media influencers are paid on average €0.0037 for every follower they have per post.

Considering the huge amount of sponsorship deals the Islanders attract once they're on the outside and how many followers they have (between 150,000 and three million currently), that's a huge amount of money.

Let's break it down by Islander to get some answers:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@mollymaehague) on

Molly-Mae Hague, 3,161,221 followers – could earn €8,026.81 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@tommytntfury) on

Tommy Fury, 1,827,963 followers – could earn €6,785.95  per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AMBER ROSE (@amberrosegill) on

Amber Rose Gill, 1,389,963 followers – could earn €5,157.60 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@maurahiggins) on

Maura Higgins, 1,137,580 followers – could earn €4,223.04 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Curtis Pritchard (@curtispritchard12) on

Curtis Pritchard – 1,063,798 followers – could earn €3,948.72 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@annavakili_) on

Anna Vakili, 985,641 followers – could earn €3,658.61 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Michael Griffiths (@mac_griffiths_) on

Michael Griffiths, 961,185 followers – could earn €3,568.49  per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@anton_danyluk) on

Anton Danyluk, 854,976 followers – could earn €3,174.18 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ovie Soko (@oviesoko) on

Ovie Soko, 807,513 followers – could earn €2,997.97  per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jordan Hames (@jxrdanhames) on

Jordan Hames, 420,228 followers – could earn €1,560.14 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Belle Hassan (@bellehassan) on

Belle Hassan, 337,993 followers – could earn €1,254.84 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by India Reynolds (@lovefromreyn) on

India Reynolds, 328,477 followers – could earn €1,219.51 per post

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@gregoshea) on

Greg O'Shea, 150,347 followers – could earn €558.18  per post

We're guessing by how unreal Greg is that his follower count is about to increase drastically this week. His manners, his Irish charm, his…abs. Him and Amber could go all the way and snatch the crown.

Chris Taylor, 149,000 followers- could earn €550 per post.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chris Taylor (@christophertaylorofficial) on

In conclusion, reality TV stars earn a shocking amount of coin per post due to sponsorship deals, and their lives delve into brands and marketing pretty fast once they leave Love Island.

Somehow, we can't envision Greg as a solicitor and rugby player showing off #spon on his Instagram page, but we could be proved wrong.

Feature image: ITV/REX

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Back in April, a number of celebrities and influencers received warnings from the Federal Trade Commission reminding them to be transparent when promoting products on social media.

90 letters were sent out to influencers and the brands they were working with to clarify the guidelines on how to post sponsored pictures and videos to social media.

The letters highlighted how to do it without violating the American organisation’s disclosure guidelines.

Now, Women's Wear Daily has procured a list of celebs and influencers who received the not-so-gentle reminders that sponsored posts must be clearly marked as such.

The list included the likes of Kourtney Kardashian, Jen Selter, Shay Mitchell, Heidi Klum, Lilly Ghalichi, Amber Rose, Emily Ratajkowski and Ashley Benson.

According to WWD, the letters read:

'The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement.'

 

A post shared by Kylie (@kyliejenner) on

'Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.'

The FTC explained that the disclosure of advertisements via social media influencers should be clear, conspicuous and use 'unambiguous language' that wont be mistaken for an organic post. 

With social media comments proving that fans of celebs and influencers want more transparency from their icons, this move can only be positive in the pursuit of regulation within the online influencer industry.

 

 

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