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Sponsorship

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Seeing as 80 percent of young women say they feel more confident as a result of playing for their national team, why not encourage their dream to become a reality?

Boots Ireland has kicked off their three-year partnership with the Republic of Ireland Women's National Team to nurture this confidence in girls and women, and we're loving the support.

Only seven percent of the Irish population have attended a live women's sporting event, which is pretty shocking. Women in sport aren't celebrated as much as their male counterparts, which needs to change.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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According to a Boots survey, 76 percent of the Irish population believe that female sports stars should be equally celebrated, but sponsorships can help to draw in the funds needed to air the matches.

Legendary Republic of Ireland captain and Arsenal midfielder Katie McCabe announced the partnership between the national team and Boots Ireland to boost confidence in our sporty ladies.

Recent research from UEFAi found that awareness and participation in women’s football has created a powerful impact on the confidence of girls and women, with the Women's World Cup this year drawing in record numbers of viewers. The demand for women in sport is definitely there. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Irish national team is currently competing in the UEFA Women’s Championship qualifiers, kicking off this September with Ireland facing off against Montenegro.

Interestingly, one-third of women feel great about themselves while playing sport, while 31 percent of women who play sports feel happier. 45 percent feel healthier, so what's to lose?

As part of the partnership, Boots will be shining a light on the amazing role models within the Republic of Ireland Women’s National Team, who will be inspiring the next generation of female footballers and sportswomen.

Republic of Ireland Captain Katie McCabe said: “I am delighted to launch the partnership between Boots Ireland and the Republic of Ireland Women’s National Team."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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"As a team, we have a big couple of months ahead, with qualifying for the European Championships starting next month. It was great to see the women’s game get the exposure it deserves during the Women’s World Cup.”

Women's football is growing in every area; be it commercial, participation and performance. Our gals are going from strength to strength, and we owe it to them to support the team.

Boots Ireland hopes to encourage more women and girls to get involved in the great game by watching, supporting and playing football, whilst feeling good too.

Feature image: Instagram/@katie_mccabe11

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Diageo, the legendary company behind Guinness, has officially cancelled its sponsorship of London Irish Rugby Club over their choice to sign former Ulster and Ireland out-half Paddy Jackson.

We all remember the rugby star after the infamous and harrowing Belfast rape trial of last year, where he was acquitted. Three other men who had been charged in relation to the incident were also acquitted.

Stuart Olding and Jackson both had their contacts cancelled in the wake of the trial, after their Whatsapp messages showed vile, misogynistic language about women involved in allegedly consensual sex acts with them.

Seeing as London Irish markets themselves as a family club, we're not surprised fans were angry when a man who discusses 'spit roasts' and says phrases like, "Any sluts get f*cked?" was signed on to play for them.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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In a statement to The Irish Times, Diageo said: “We have met with the club to express our concerns. Their recent decision is not consistent with our values and so we have ended our sponsorship.”

Diageo had recently said that it had "serious concerns" regarding Jackson's signing, but failed to reference the sponsorship deal, which has been in place for 27 years.

Another London Irish sponsor, Cash Converters, terminated its relationship with the club. On Twitter, the company said; “As a company, we are committed to the highest possible standards when it comes to our investments in any sponsorships and collaborations.

"As a result of a detailed and thorough review of our support for London Irish, we have decided to discontinue our association with the club.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Last night, London Irish said its management is “understandably disappointed that Diageo has chosen not to renew its sponsorship agreement with the club, and particularly the manner in which the company has chosen to do so”.

“The club has always respected the right for everyone to have an opinion, and their right to express that opinion,” the statement said.

“London Irish has been open and honest with all of its sponsors, including offering to meet Diageo’s senior management in Dublin in May, 2019. This offer was not taken up.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The management also said the club would move on “without the support of Diageo, who have chosen to stand down after a nearly 30-year association with the club”.

“It is regretful that this relationship has ended in the manner that it has,” the statement said. Declan Kidney, head coach at London Irish and former Ireland coach, signed Paddy Jackson and defended the decision last year;

“We are fully aware that there was a court case that Paddy was involved in but that has  been  dealt  with. What  has gone on in the past had gone on in the past and we are just trying to move on to the future."

Feature image: Instagram/@glenmoremanor

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Following George Hook's controversial comments regarding the culpability of rape survivors last week, the company that owns Clayton Hotel has announced it will be terminating its commercial relationship with the broadcaster.

The Newstalk presenter stunned listeners of his High Noon programme when he discussed a rape case involving a 19-year-old woman in the UK.

Outlining the case for listeners, he suggested that women who drink to excess leave themselves vulnerable to sexual assault, and should ultimately shoulder some responsibility if they come to harm.

"But when you then look deeper into the story you have to ask certain questions," he said at the time. "Why does a girl who just meets a fella in a bar go back to a hotel room? She’s only just barely met him."

"She has no idea of his health conditions, she has no idea who he is, she has no idea of what dangers he might pose. But is there no blame now to the person who puts themselves in danger."

Following the backlash, the veteran broadcaster issued an apology, saying: "It was unacceptable to suggest in any way that blame could be attributed to victims of rape. I apologise for the comments which caused hurt and offence, and for this I am truly sorry."

Despite his contrition, Hook failed to save his commercial relationship with Dalata, who own the Clayton Hotel, with Chief Executive Pat McCann saying: "George Hook is fundamentally out of touch with reality. I am the father of two daughters and I find those types of comments totally unacceptable."

"This contract is up for renewal in October and this will bring into focus whether we will continue to sponsor the programme."

On Twitter, the hotel group confirmed the same, tweeting: "Dalatahotels cannot support any radio station that allows inappropriate & hurtful comments to be made."

"We will be engaging with Newstalk as soon as possible to terminate our commercial relationship."

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