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There are few things more exciting than the January sales, and the prospect of snapping up a bargain is too good to resist.

However, we've officially reached our limit with the sales frenzy, and we're ready to move on to the new season of style.

Our January budgets are still stretched pretty tight, so we're looking forward to the end of the month when the real shopping can begin. 

Mini backpack, €39.95, Frilled shirt €39.95

High street hot spot Zara has just launched their new collection, and, in typical Zara style, it's a medley of on trend accessories and work-to-bar style staples.

Zara hasn't ventured too far out of it's preferred minimalist colour scheme, omitting the typical punchy and proud summer shades in favour of muted creams and greys.

 Waxed jeans €39.95, Faux fur bag €39.95

The collection seems to be well acquainted with the phrase "the devil's in the details," as the muted hues play homage to details like frilled sleeves, lace trim and intricate embroidery. 

Adopting some of the catwalks biggest trends, the high street store is serving up some waxed, leather look jeans, perfect for channelling Kate Moss cool. 

Clash textures with a faux fur cross body bag for some statement style. 

 Suede biker jacket €59.95, Frilled dress €49.95

Biker jackets are the perfect remedy to a winter of heavy boyfriend coats and puffa jackets. 

The easy, throw-on-with-anything piece might be new season, but it's still a steal at €59.95. 

 Jumper €29.95, Embroidered boots €69.95

Green is officially Pantone's colour of 2017, so what better way to jump into a new year of resolutely impeccable style choices than with an evergreen, oversized jumper.

Embroidery is still going strong, after being carried into this season stitched on everything from boots, bags and shirt lapels. 

Leather skirt €29.95, Embroidered shirt €39.95

This leather and lace skirt is a true trophy piece. Balance out the edgy look with a slouchy jumper and tights, or pay homage to the 80s with a power blouse.

Embroidered shirts are still going strong, and adding a frill detail gives a folk touch that can soften up even the harshest of leather trousers and distressed jeans. 

The end of the month can't come quickly enough!

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There is nothing more exciting than a new season of style, and we are definitely ready to shed our faux furs in favour of some lighter, brighter, springtime threads.

There are plenty of trends we are dying to ditch in 2017, so we've never been more eager to get to grips with spring/summer styles.

Unfortunately, our January budgets are still stretched a tad tight, but Penneys has stepped up and is already dolling out doses of fresh, forward-thinking fashion. 

Jacket €23, Trousers €16

The high street bargain store has just unveiled its Spring 2017 collection, and some of it is seriously stylish.

We love this oriental style pyjama suit, which we could see Alexa Chung rocking with a pair of block heeled, black boots and a clutch. 

Dress €25

Been dreaming of a Self Portrait dress all year but couldn't quite scrape together the funds?  

You're in luck, because this white, detailed lace dress could have stepped straight of the high-end run way. 

The high Victorian neck keeps this piece firmly in with the high street trends while maintaining an understated designer edge. 

Mules €25

Mules are still going strong in the new season.

This Penneys pair are paying homage to one of winter's most popular looks, embroidery.

While we wouldn't be long getting frost bite if we tried to go sans socks in these beauties now, snap them up when they hit stores so your can wear them all summer long. 

Jacket €23, Trousers €16

80s style, brightly coloured power suits were showcased on every designer runway, taking inspiration form America's latest presidential election and it's resounding pantsuit obsession. 

This pink Penneys style is a softer take on the trend, ideal for weddings and cocktail parties with a structured shirt and clutch or with a slouchy t-shirt and runners for a casual day time look. 

Jacket €21

Ok, we know we're getting a teeny tiny bit ahead of ourselves, but how divine would this panelled denim jacket look slung over an edgy black dress and boots for festival season?

If you can't wait until that long to wear this panelled piece, pair it with some high waisted trousers and a shirt for a casual work-to-bar look. 

Mesh dress €16

Layers of mesh and tulle are one of Spring's biggest catwalk trends, but translating the look into a real life wardrobe can be notoriously tricky.

Luckily, Penneys had created this sheer mesh shift that can be thrown over a shorter dress, t-shirt dress or even black jeans for a deconstructed nod to the tulle trend. 

We can already see ourselves emerging from Penneys, multiple bags in hand. See you in the queue!

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We're going to be honest here, when it comes to the world of haircare, there are certain things we prioritise (our roots) and certain things we don't (our hairbrushes).

But it looks like all that's about to change if the latest news from the beauty industry is anything to go by.

According to emerging reports, for a cool $200 you can get your hands on a smart hairbrush which will teach you how to care for and maintain your hair more efficiently.

That's right, ladies – you're about to get schooled.

By connecting to an app on your smartphone, the Kérastase Hair Coach brush will assess the damage and breakage experienced by your hair while also keeping track of its progress.

With the aid of an accelerometer, gyroscope and inbuilt microphone, your brush will be able to give you feedback on the manner in which you tend to your tresses.

And by collecting the information the Hair Coach brush will then be able to provide you with the methods needed to improve your haircare routine.

Developed by Withings in collaboration with L'Oreal's research and Innovation Technology Incubator, this brush will – depending on how you look after your barnet –  be your best friend or biggest enemy.
 

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2016 definitely won't go down as anyone's favourite year ever, with some shocking political plot twists, the death of some of the world's most beloved icons and the rise of kale, it seems like everyone had a negative experience in the year just ended.

Poor life choices weren't just confined to the polling boots and salad bowls, 2016 was the year of unwearable fashion choices and done-to-death trends.

Here's a few of the most overdone, out-dated and insipid trends that need to stop passing for vaguely trendy in 2017. 

1. Lace up everything

This trend, much like the creepy guy at the late bar, came on far too strong.

From the Kardashians lacing up everything from their corsets to their thigh-high boots (more on those later) to the fashion blogging scene adopting the trend at an exorbitant rate, this bondage-esque fad was chic for five minutes and then tired for the rest of the year, though that didn't stop the lace up becoming the most popular detail on our social media feeds.

2. "Instagram make up"

 

A photo posted by Huda Kattan (@hudabeauty) on

Instagram is a place of beauty extremes and "eyebrows on fleek," but a specific type of "Instagram face" has become unique to the beauty bloggers and micro-influncers who inhabit the social media site.

Boxy, blended brows, acres of contour, matte, thick foundation, lashings of lashes, a ice white highlight and lips over lined with a Kylie lip kit are the hall marks of the "Instagram face," which has become far too popular.

Whether you're scrolling through your feed or strolling down Henry Street, you will more than likely come into contact with the high maintenance look that launched a million beauty bloggers.

3. Juicy tracksuits

The noughties revival was kind of amusing in an 'it's never really going to happen" kind of a way.

Keeping with the plot twist theme of 2016, noughties style actually made a somewhat chic return thanks to the ironic styling of couture house Vetements, but when the Kardashians started donning Von Dutch trucker hats and Juicy Couture brought back it's classic velour tracksuit, we knew were were just one bare midriff and chunky highlighting job away from sartorial disaster. 

4. Off the shoulder everything

 

A photo posted by Felicity Erin (@felicity_erin) on

Yes, we loved this top back in Spring 2016. It was without a doubt the it-piece of the moment, and everything from it's stylish off-the-shoulder cut to it's semi-professional pin stripe called out to us.

However, this piece became another done-to-death trend that spawned multiple copies that trickled down through every high street store the world over, and somehow, in the first freezing days of January, we're still seeing it on Pinterest. It needs to go. 

5. Chokers

 

A photo posted by Handmade Chokers (@alienchokers) on

Chokers are one of the more stubborn remnants from the 90s revival.

A grown-up take on the choker is more than acceptable, but any elasticised bits of plastic we would have worn while listening to our No Doubt CD and playing on our Tamogotchis is a no no.

6. Bomber jackets

 

A photo posted by @syiraabb on

For some reason, bomber jackets are clinging on by their fingernails to their on-trend status.

Now the uniform of all teenage girls, the khaki green and pastel pink editions of this classic jacket style are officially over. Especially is they are made of a cheap, satin finish fabric. 

7. Celebrity "tour merch"

After Justin Bieber did a sell out run of Purpose World Tour themed merch with Forever 21, the world went crazy for paying homage to the pop stars with over sized (and over priced) hoodies featuring their favourite famous faces.

While there is nothing wrong with showing off your musical loyalties while giving your idols some royalties, some stars created "merch" when they have no tours, or discernable musical talents, whatsoever (we're looking at you, Kylie Jenner)

8. Over lined lips

 

A photo posted by JESSICA SMART IV (@jessalicesmart) on

We're all guilty of going a tad overboard with the lip liner in pursuit of a perfectly plump pout. 

However, there is a certain art to the overlined lip that unfortunately most of us mere mortals have yet to perfect.

We've been obsessed with big eyebrows and big lips, can we move onto something else? Big noses perhaps? Please?

9. Thigh-high boots

 

A photo posted by Sabrina (@love_for_style85) on

While there is no doubt that Julie Roberts is a style icon, her over the knee, lady of the night, pleather boots have no place on 2017's fashion rota.

Another victim of the lace up trend, the Kardashian's obsession with intricately laced, impossible to navigate bondage boots spurred the trend onto the high street, where a plight called "muffin thigh" then outraged those of us without model pins who wanted in on the trend. 

10. "Festival fashion"

 

A photo posted by Rave Selfies (@raveselfies) on

Festival fashion has become a whole category of it's own, and what was once a smorgasbord of creative and artistic means of dressing to express your musical tastes has become a montage of fringing, crop tops and facial stickers that are officially basic. 

A rainbow crochet crop top and arms decorated with flash tattoos might have been fabulous for Coachella 2012, but looks rather tragic in the rain at Longitude 2017. 

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In a move which has infuriated Twitter users this week, Harry Styles decided to showcase his brand-new sheepskin coat, and ultimately incurred the wrath of countless Directioners.

After spotting the singer-turned-actor rocking the Yves Saint Laurent number, animal right supporters wasted no time calling Harry out on his fashion faux pas.

Taking to social media to highlight the issue, one member of the public wrote: "You should watch a documentary or read an article about how fur is taken away from animals.Then I don't think you would buy it."

According to FarFetch website, the pricey coat is made of 100% sheep skin / shearling, and yet despite this, some die-hard Directioners refused to to believe Harry would wear it of his own accord.

"I don't believe Harry would actually wear fur. It just doesn't seem like something he would do," insisted one Twitter user while another disbelieving fan verified the details before expressing her shock online.

 Your move, Harry.

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Kendall Jenner has had some seriously sartorial style moments this year, but the 21-year-old model wasn't the biggest fan of some of her own ensembles.

Taking to her website, the model wrote about her "craziest" outfits of the year, pointing out her own fashion mistakes. 

The star, who highlighted her corset-skirt-and-blond-wig combo as one of her craziest outfits, feels that she is developing her flair for styling.

"I feel like I've really found my personal style this year," she wrote.

However, the reality TV star called out these Zuhair Murad patterned trousers as one of her fashion fails.

The star teamed the pants with a set of '90s-style layered tops and a squared-off handbag. 

"I used to like calling my style 'norm core with a twist,' lol. Every once in a while, I like to wear a full head-to-toe statement-making outfit, though!"

Another statement outfit Kendall criticised on her website was the skin-tight, snakeskin jumpsuit she donned for her birthday. 

She styled the look with a green fur stole and some strappy sandals. 

We don't think this outfit was too crazy – after all, at least she wasn't wearing a corset over a baggy band tee, like big sister Kim. 

 

A photo posted by STYLE CHANNEL  (@diarystilo) on

The model also called out these sheer, metallic palazzo pants she donned during the year, which were teamed with a feathered clutch and an Egyptian T-shirt.

While some of these moments were a tad fashion-mad, we don't think Kendall should be so hard on herself.

After all, we all have some dodgy photos from our less-than-stylish younger years, right? 

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So ladies, what's covered in 24,274 crystals and costs $30,000?

If you went out on a limb and guessed the world's most expensive Christmas jumper, you'd be dead right (good for you).

In a collaboration which has most of us scratching our heads here this morning, Christmas clothing brand, Tipsy Elves, and crystal brand, Swarovski, have created a festive jumper which would set you back the equivalent of four year's rent. (But who's counting?)

The 'World's Most Expensive Ugly Christmas Sweater' (Yeah, they legitimately christened it that) took a staggering 52 hours to create.

And it can be all yours if you, you know, decide to take leave of your senses.

Form an orderly queue, ladies.

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If you, despite your best efforts, generally struggle to create a topknot larger than a chickpea on a good day, you might find it difficult to feel anything but envy over an eight-month old baby girl who needs a daily blowdry due to the sheer volume of her barnet.

But don't worry, we're with you on that one.

Hitting the headlines today, Maya Rattab (hereafter known as Maya With The Good Hair) has given everyone in SHEmazing! HQ serious hair goals after we clapped eyes on a series of shots which showcase her stunning locks.

Commenting on his daughter's unique look, Adam Rattab said: "Her hair is constantly growing, it just hasn't stopped. Everyone – even Annabel [her mum] – said her hair will start falling out around the back as she gets older, but it hasn't."

Maya, whose hair has reached bob-length in just eight months, has a daily routine which sees her parents blowdry and style her hair so she can get down to standard baby gal business.

"She wears it in a top knot a lot, but it can get quite messy," Adam explained. "She's teething and always dribbling, so her hair gets wet and gets in her way, which is why we like to keep it out of her face or put a clip in it."

"It just gets messy, so we have to wash it in the bath pretty much every day. It takes a while, and we have to use a hair dryer because a towel just doesn't work properly. If we left it to dry naturally she would be there forever, just cold and wet."

And if you think Maya might struggle with the necessary routine, think again.

According to her pop, she loves nothing more than the daily pammper sessions, with Adam adding: "She loves staring at the hair dryer and tries to put her face in front of it."

"She sits there patiently while her hair is brushed. We like to put it up in a knot but she sometimes has plaits around the sides which lead into a ponytail."

Ladies, can we all take a moment for the wonder that is Maya's 'do?!

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While British Vogue recently took the (long overdue) opportunity to celebrate American model Ashley Graham, it seems countless fashion houses decided to ignore the opportunity.

In a move which shines a light on the unrealistic beauty ideals propagated by many in the fashion industry, British Vogue editor, Alexandra Shulman, revealed that the publication had difficulty finding designers who were willing to style the plus-size model for the shoot.

In her editor's letter for the iconic publication, Alexandra admitted that while Coach were more than happy to participate, the same could not be said for other major fashion brands.

"It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be travelling in the opposite – and, in my opinion, unwise – direction," she wrote for the magazine's January edition.

Ashley has, in the past, spoken of the impact she hopes to have on young girls, saying: "Growing up I didn't have curvy role models, mainly because I didn't see enough curvy women represented in major ads."

And while Ashley was indeed dismissed by brands for her recent Vogue shoot, she has previously said that she thinks the tide is, in fact, turning.

The model, who has had a Barbie created after her, said: “Now we're seeing curvy women on runways, on magazine covers and in major advertising campaigns alongside "straight size" models."

"We're seeing more inclusivity when it comes to size, and we have to continue featuring more and more diversity," she added.

Unfortunately, it doesn't sound like Alexandra Shulman is as optimistic as Ashley.

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When it comes to show-stopping looks, no one does it better than the glam squad behind the Victoria's Secret Fashion Show.

And this year's show, which featured Bella Hadid, Gigi Hadid and Jasmine Tookes, was no different.

Responsible for creating a look which has left most of us pawing enviously at our computer screens, Max Factor and revered French make-up artist Tom Pecheux did an incredible job making the 2016 show one to remember.

"Collaborating with Max Factor backstage at the Victoria’s Secret Fashion Show and leading the talented team of artists was incredible," Tom said of his participation in the world-famous fashion show.

"The vision with Victoria’s Secret was to create super fresh, glowing skin with a sexy but romantic winged eye," he added.

And it wasn't only Tom and his team who were pumped over the results.

Commenting on the eye-catching looks created by the team, Victoria’s Secret Angel Stella Maxwell couldn't speak highly enough of their efforts.

"I absolutely loved the make-up Tom Pecheux created with the Max Factor team backstage for the show this year," she said.

"It was a radiant, glamorous and glowing look, and they used amazing techniques that brought out each girl’s individual features."

"Max Factor False Lash Epic Mascara was a dream to wear on the runway – it gave the effect of false lashes with just a couple of coats of mascara," she added.

Aw, what we would give to have Tom at our disposal the night of the Christmas party…
 

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From its Starbucks-scented Christmas collection to its Better Than Sex mascara, Too Faced is well known for its quirky approach to cosmetics.

And not being one to shy away from an eye-catching trend, the beauty giant has released a holographic lipstick shade named after everyone’s favourite mystical creature.

In stick form, the ‘Unicorn Tears’ lip colour appears baby blue, but when applied, it dresses the lips in a shimmering state of iridescent pink.

 

I'll take 20! #unicorntears @twofacedcosmetics @meccamaxima #lipstick #twofaced #obsessed #musthave

A photo posted by Kazzy (@closet_confidence_by_kazzy) on

While ‘Unicorn Tears’ debuted as part of the brand’s La Crème collection this time last year, it has been impossible to track down ever since.

 

Because the hype surrounding its recent return to market is gaining pace, we’d advise making this purchase ASAP.

 

 

 

Unicorn Tears is the best lipstick  #unicorntears #blackmilk #blackmilkclothing #snape #harrypotter #toofaced

A photo posted by Megan Alice Rose Littlewood  (@meganalicerose) on

 

 

Fun shot! Wig from @gothiclolitawigs  Lips are @toofaced #unicorntears

A photo posted by FueledByDebra (@fueledbydebra) on

Feat image: Instagram @littlearrowshop 

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It's that time of year again, ladies; time to invest in a shiny new party dress for the Christmas season. 

Between family gatherings and office parties, we all need a go-to festive dress (or six).

We have put together a list of our favourite glittery dresses to inspire you…

Image result for glitter gif

 

1. Topshop

 

2. iClothing.com

 

 3. Boohoo Plus

 

4. Miss Selfridge

 

5. New Look 

 

6. Missguided

 

Stay sparkly, ladies!  

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