There seem to be an awful lot of scenarios where you’re expected to look your very best. And sadly, there seem to be very few where you can acceptably rock on up in your trackie bottoms, a hoodie, and dry-shampoo-heavy hair.

A job interview? Yup, that’ll require a pair of heels and a blow-dry. Night out with the girls? Better don your best snazzy dress and matching accessories. 

 

Lunch with his parents? Slick skinny jeans and your trusty ‘I’m a good influence on your darling son’ blazer it is, so.

 

A wedding invite? Well, that involves kicking-off your Kardashian-inspired transformation 72hours before the Big Day.

 

Heck – even the gym nowadays is awash with fashion-forward workout gear, flicky pony-tails, and colourful water bottles.

 

And no matter what you’re wearing or how lovely your luscious locks are, if you’re sporting nasty sweat-patches or feeling less glowing-with-gentle-perspiration and more red-faced and sweltering, you’re never going to be able to put your best foot forward.

 

Which is where – hurrah! – Sure Maximum Protection comes in. Available in six tantalising scents – including Stress Control, Sport Strength, and Clean Scent – it gives serious protection against sweat (eww!) and odour (no thanks) when you need it most.

It’s long-lasting and, versus the best-selling antiperspirant, it offers twice the protection. Heaps of extra moisturisers help prevent skin irritation too, which means (we’re going to be blunt here) no crazy itching.

Here, and because we're so confident we're on the cusp of a serious scorcher, we offer our top tips for achieving summer-ready armpits:

Don’t shave in the shower: You won’t get really close to the hair. Instead, slather moisturiser on after you wash (when your skin is nice and soft), and then get to work with a fresh razor or blades. Finish off with baby oil.

Don’t forget to exfoliate: We’re well-used to making sure our legs are soft and smooth during the summer months, but underarms need TLC too – and that means exfoliating. By removing old, dead skin cells you’re left with softer, more youthful, more attractive skin. Just don’t rub and scrub too hard, and only exfoliate once a week.

 

Don’t get caught without your Sure Maximum Protection: Your arm-pits deserve the best – and that means Sure Maximum Protection. It’s specially designed for especially stressful situations, but unlike other products, it isn’t harsh and unforgiving on your skin.