It looks like quinoa’s time in the spotlight may be coming to an end as a new grain is hitting the headlines.

Teff, Eragrostis tef, is a species of lovegrass that is native to Ethiopia. Teff is a massive crop in Ethiopia, accounting for 20% of all land under cultivation.

It has all of the similar gluten-free and protein attributes that quinoa is famed for, and then some.

The grain is unusual in that it is a fantastic source of vitamin C.

Victoria Beckham and Gwyneth Paltrow are said to be fans of the grain, so no doubt it will be hitting the shelves soon with that endorsement!