Move over rainbow flags, The Babadook is the new symbol of the LGBTQ community.

The ghoulish demon has become somewhat of a gay icon this month after a number of memes showing the character standing in front of a rainbow background went viral.

The Babadook is a character at the centre of the 2014 horror film of the same name, who comes to life in the form of a children's pop-up book.

But how did this unusual character become the face of Pride 2017 we hear you ask?

Well, it all dates back to last October when a photo showing the horror film listed under the LGBT section on Netflix, circulated online. 

And with the arrival of June, widely recognised as LGBTQ Pride month, The Babadook memes are back once again

Of course, Twitter is loving it.