Jessica Alba was the epitome of natural beauty as she officially launched her new collection of beauty products last night. 

The 34-year-old actress revealed her new line at the Trump SoHo Hotel in New York. 

She wore a stunning pink-hued lace dress with a white slip underneath and teamed the frock with bright pink pointed-toe heels. 

Jessica swept her hair back so she could showcase her new make up. 

The actress posted a photo on Instagram, telling fans exactly which of her beauty products she was wearing. 

She said in the post, "my look – Heather Mauve Eye Shadow Trio, Playful Kiss LIp Gloss, Truly Thrilling Cream Blush, Truly Lush Mascara."

The mum-of-two is clearly her own best form of advertising since her net worth is $340m (€303m) thanks to her business ventures. 

The Fantastic Four star founded The Honest Company in 2012, with only 17 products. Skip ahead three years and the business now sells over 120 items that are stocked in more than 4,000 stores across the United States and Canada. 

While Jessica insists that her products are totally natural, her company was hit with a high class lawsuit earlier this month which challenged the assertation that the products are chemical-free. 

John D. Rubin claimed that Honest actually sells items that contain unnatural ingredients. 

Jessica defended her company by saying the allegations are "baseless and without merit".