Bizarre and brilliant: it’s the half make-up selfie
A new hashtag has taken over the world of Twitter and Instagram, and we love it!
#ThePowerofMakeUp has been used by thousands of women worldwide, posting pictures of themselves with half of their face covered in make-up.
The movement was started by 21-year-old make-up artist, Nikkie De Jager, when she posted a video entitled: "the power of make-up". In it she explained that she has "been noticing a lot that girls have been almost ashamed to say they love makeup."
“Because these days [people assume] you either do it for boys, you do it because you’re insecure, or because you don’t love yourself… I feel like in a way lately it’s almost a crime to love doing your makeup.”
Thousands of women were inspired by Nikkie's video and are hitting back at those who shame them for wearing make up and those who tell them they wear make-up to impress other people.
Women have also written their own messages with these half make-up selfies.
Preach.
