For every unrealistic body goal social media sends our way – ab crack, we're looking at you – we're thankfully met with another which reminds us that women are, despite what modern society may have you believe, proud to boast features you won't find on Parisian runways or Vogue covers.

Started by 22-year-old Mixo and latched onto by hundreds of other women, the #ThighsForJeaux hashtag is gaining momentum with every passing day, and frankly we're all over it.

Mixo, who began the tag in 2015 but ultimately saw it take off this week after the original photo resurfaced online, explained that she began the trend in order to empower women and challenge beauty ideals.

"What made me start it was a hot day. I was on Twitter that day speaking about how impossible it is to not wear as little as possible for the sake of comfort," she remembered.

"I remembered that a lot of people don’t get to enjoy being comfortable on a summer day because of insecurities and the risk of harassment, which is what I face on a daily basis," Mixo continued.

"So I just decided that #ThighsForJeaux could be a form of protest and affirmation," she said. "I think people just resonated with it and decided to participate."

She's spot-on with that one as Twitter is currently awash with images of women showcasing their curves and displaying their – as our gal Chrissy Teigen so gloriously calls them – stretchies.

Check this out.