Tommy Hilfiger is one of those brands which seems to have been around forever.  But just because the label has long been embedded in fashion history, doesn't mean it's not still eager to explore new ground.

In a bold new move the American clothing giant has announced the launch of its first ever in-season fashion show which will be broadcast live across its website and various social media channels from New York City this Friday.

And – thanks to the use of a handy little thing called live streaming – everything in the collection will be available for purchase on tommy.com as soon as it hits the runway, making the Fall 2016 designs instantly accessible to those attending the event and those watching it from the comfort of their own homes.

 

You all know the boss man! @thomasjhilfiger, can't thank you enough for everything! xG #tommyxgigi

A photo posted by #TOMMYxGiGi (@tommyxgigi) on Aug 12, 2016 at 2:05pm PDT

Model of the moment and Hilfiger favourite Gigi Hadid will be opening the show wearing a look from the TommyXGigi collection – a range which Gigi herself played a hand in designing.

And in keeping with Tommy’s vision to make fashion more experiential, #TOMMYNOW will run across two days with the fashion show taking place on Friday September 9 and a fairground-themed event being opened to the public the following day.

 

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A photo posted by #TOMMYxGiGi (@tommyxgigi) on Aug 15, 2016 at 11:23am PDT 

Given that the majority of New York Fashion Week’s shows are only accessible to those within the industry – and that the latest Hilfiger collection promises to be both instantly available and wearable – we think the #TOMMYNOW event will be well worth a watch. 

 

You read it right! The @tommyhilfiger/#tommyxgigi Show will LIVESTREAM WORLDWIDE on Tommy.com September 9th 7pm EST – and you can BUY the collection as you watch the show! @WWD article link in bio for more info about the show!!

A photo posted by #TOMMYxGiGi (@tommyxgigi) on Aug 28, 2016 at 3:24pm PDT