Only in one of the worlds most famous families would you see the parents thinking ahead to trademark their kid's distinctive names.
Of course, the Kardashians are embarking on doing just that. Following the influx of new family members in 2018, the clan are trademarking Saint, North, Chicago, True, and Stormi's names.
According to documents obtained by TMZ, the family wants to use their children's names for products including clothes, toys, and skin care.
Youngest sister Kylie also filed a trademark for Stormiworld following her daughter's epic first birthday party.
The trademarks means that the family can use the names to sell products, while ensuring that no other companies can use the monikers as a means to promote their own products without permission.
The Kardashian-Jenners requested the ability to sign endorsement deals for others’ products who wish to use the names.
This might seem weird, but for the Kardashians, it's definitely not beyond the stretch of the imagination that the family would want to make their next generation as lucrative as the current one.
They are not the first famous family to trademark their kid's names.
Two years ago, Beyonce and Jay Z trademarked their little girl Blue Ivy's name for use in the goods and services industry.
Kim Kardashian isn't one to hold back her opinion, not even to her sister Khloé.
The reality TV star inadvertently branded Khloé an 'idiot' on live television yesterday while discussing her sister's choice to remain in a relationship with Tristan Thompson.
Kourtney, Kim and Khloé joined Andy Cohen for a game of 'Plead The Fifth' on Watch What Happens Live, and the sisters were asked what they would have done had they found themselves in Khloé's position
Thompson famously was caught cheating on Khloé multiple times during her pregnancy, with video and photographic evidence causing an explosive controversy,.
Kourtney answered that she would most likely would have tried to keep her family together, but her reply wasn't the one which caused a stir online.
"From seeing everything that happened, it's so easy and quick to be like, 'oh my God, leave him, leave him,'" Kim chimed in.
"It's so much harder to stay and have the whole public think you're an idiot for staying," she added, choosing a word which didn't impress Khloé, understandably.
Khloé tried to laugh the comment off, sarcastically replying "thanks!" which caused Kim to backpedal, saying she "didn't mean it like that".
Tristan's cheating scandal made headlines worldwide when videos of him kissing multiple women surfaced just before Khloé was due to give birth to the their first child, True Thompson.
Sunday’s season finale of Keeping Up with the Kardashians saw Kim open up candidly about her husband Kanye West, following the rapper's turbulent declaration that "slavery was a choice".
Despite admitting that she was "hysterically crying" when she heard her 41-year-old husband say the quote, she claims that he is of sound mind and is even "doing good".
The Kardashian star will always have his back, it seems.
She spoke about the controversial hip-hop star's antics very openly;
“When he gets ramped up, he can’t control what he says — he can’t let it go,” she said. “He loves being ramped up."
He’s like, ‘I feel powerful when I’m ramped up. I don’t want to be so suppressed. Yeah, I say crazy s—, but I’ve always said crazy s—. That’s why I’m Kanye.'”
She insists, however, that his intentions are understandable to her as his wife;
“I always know what Kanye’s intentions are and what he’s trying to say, but I also know that they’re going to write a headline and people are going assume that that’s exactly what you said and what you meant,” she continued.
“He didn’t say slavery is a choice, he was saying, ‘If you’re going to still be enslaved for another 400 years, then that’s some bulls—.’ That, as a wife, is really frustrating to see the media take everything and run with it.”
The timing was extremely unfortunate; Kris Jenner was set to appear on the Ellen DeGeneres show, who commented on the whole debacle.
“I just want to make everything better,” said Jenner, 63. “You know me. I want everybody to get along, I want everybody to be happy, I want everybody to understand one another, communicate.”
“Even thought Kanye went on TMZ this morning and made some controversial comments, my loyalty really lies with Kanye,” Jenner continued.
“It’s really my job to be there to support Kanye and be somebody in his life that offers him love and support and not criticism.”
Once the scandal was settled, Kim flew out to Wyoming to support Kanye at his album launch party.
“I am so excited to be in Wyoming for Kanye’s listening party,” she said. “After TMZ, Kanye changed his whole album. I’m just excited so many people came out to support him. … I’m glad that now we can just have fun, listen to the music and have a good time.”
“I obviously support him and will always, but he likes to speak for himself and I like to speak for myself,” she added. “As his wife, I just have to express how I feel and have those private conversations with him and help him better communicate what he has to say.”
Kim had also been working with the White House to attempt to commute 63-year-old Alice Maria Johnson's life sentence for a first time non-violent drug offence.
“My first phone call was to Ivanka [Trump]. I just felt like as a woman she would really feel for this woman the way that I connected with Alice,” Kim said. “She did and she connected me with her husband Jared Kushner, so I actually have a meeting with the president of the United States next week to discuss Alice Johnson.”
According to Kim, it was a "tricky" situation, as she disagrees with Donald Trump's polarising views.
“I’ve been so straightforward with Jared. I have different views, I was at Hillary Clinton fundraisers. So this might not be a popular opinion, but I’ll talk to whoever I need to talk to to get the job done.”
“I know we have one shot to plead our case. Knowing that someone’s life is in your hand, it’s a really scary feeling,” she added. “We have to just do justice by Alice.”
She then flew to Tennessee to meet Johnson in person, after Trump shockingly commuted her sentence.
“It’s just such a satisfying moment. To know that she’s been behind bars for 22 years and she’s now home — it’s really amazing,” she said. “Just seeing Alice with her huge family, it’s like me and my big family. If I couldn’t be with them for two decades, that would break my soul.”
“That’s what so many people don’t get. This has nothing to do with politics. F— politics,” she added. “I don’t really know anything. This is: Get in front of the person — the only person in the world that can make this decision — and try to change their mind.”
“Every time I think that I’ve had a crazy year, I live the next year and it’s even crazier. … On this journey of getting Alice out, I have learned so much about criminal justice is and really how messed up our system is,” Kim said.
"There’s so much that has to be done … now that that is in me, I can’t stop at Alice. There has to be so much more than I can do.”
The season wrapped up, the family reflected on the addition of three beautiful new grandchildren; Stormi, True and Chicago.
All in all, Keeping Up with the Kardashians displayed the crazy year which the clan has had, but the positivity which they have for each other was the most heartwarming aspect.
Bring on the next season, and even more drama, we say.
On her half-birthday celebration, Khloé dressed her in another white fluffy unicorn headband and a tutu dotted with stars.
She also had a tall, layered birthday cake with rainbow sprinkles. Khloé captioned the photo with a touching tribute to her mum, thanking her for being her “hero”.
“I hope to live up to the mom you have been to us”, she wrote.
“Thank you for being one of my very best friends, but most of all, thank you for being my mommy. If I could, I would choose you a million times!!”
Khloé’s mum taught her everything she knows, and the model hopes she will be able to pass that wisdom down to her own daughter one day.
And as the months have passed, baby True has only grown closer to her family, especially her cousins.
In this sweet picture, the five-month-old is spending time with her best friends Chicago and Stormi.
Stormi Jenner and Chicago West both have their hair pulled back in tiny little buns and sit on both sides of their little cousin, who is dressed in a cute pink, floral dress.
One of the mums must have been trying to get their attention for the photo as all three of the girls are staring upwards with their mouths open.
The three musketeers look as close as their three mums – Kim, Khloé, and Kylie.
We are glad that True, Chicago, and Stormi have family so close to their own ages and get to spend time forming relationships that will last their whole lives.
They share such a rare and precious bond, and the three girls are too cute together!
