Wondering what colour sums up 2017? Here’s your official answer
Each year, colour experts Pantone decide which colour sums up the year just gone.
The annual event is highly anticipated, as people wait with baited breath to judge whether or not they agree with the researcher's choice.
The Pantone Colour of the Year 2018 has finally been revealed, and the winner is… Ultra Violet.
According to Pantone, Ultra Violet is 'a dramatically provocative and thoughtful purple shade.'
'UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.
The colour creatives cite the millennial obsession with crystal healing, amethysts and mediation for the choice.
They also praise musical creatives like Prince, David Bowie, and Jimi Hendrix for inspiring the choice.
'The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,' reads their shade description.
Do you agree with their choice?
