Students from University College Cork (UCC) we're outraged this week when they entered their college campus to see an advertisement clearly hinting that having cleavage is "cheap."

Hanging off the ceiling is a poster for a smart card service which shows an outline of a woman, and beside that, the heading says, "cheap looking."

The UCC Feminist Society said they were angered to learn about the new ad campaign and directly went to the university's centre in hope of taking the ad down. 

The head of the society told The Journal: “To suggest that a woman with her breasts on show is ‘cheap-looking’ aids slut shaming.

“We are shocked that the student centre would feel the need to stoop so low to advertise to students, more than half of whom are women,” she said.

But that wasn't the only thing on campus to offend its lady students. There was a second ad, shown on coffee cups, that read "what's your cup size," and then around the back was the outline of a woman's naked body with stickers covering her boobs. 

In a survey last year, the college found that 1 in 7 of its female students have been victims of sexual assault, so it's no wonder that this campaign is aggravating them. 

After a number of complaints were received, UCC's board of management issued a statement.

“University College Cork is committed to equality as a core value of the institution,” a spokesperson said. They then proceeded to take the posters down last night. 

The smart card scheme is also being reviewed on campus.