Kendall Jenner is under fire once again, this time for gracing the cover of Vogue India.

The KUWTK star has been facing criticism for her latest cover, which celebrates the publication's 10 year anniversary. 

People have expressed annoyance that a non-Indian woman was chosen to front the special issue of the magazine.

Who allowed Kendall to represent #VogueIndia ? Can we white wash further? pic.twitter.com/jozf9pt4ID

— goddess (@JuliaWooe) May 3, 2017

'In a culture where girls are encouraged to use skin-whitening creams and bleach, picking Kendall Jenner for #vogueindia is a step backwards,' said one Twitter user.

'Wasn't the point of #vogueindia to celebrate brown fashion and not slap a white woman on it's cover for an anniversary issue?' said another.

Remember when Kendall spoke about how Indian food was so disgusting and now she's on the anniversary cover of #vogueindia #levels

— ㅤㅤㅤㅤㅤㅤ (@pinkhiigh) May 4, 2017

 The criticism comes after Kendall faced a wave of online backlash after her Pepsi campaign went viral for all the wrong reasons.

The campaign was accused of capitalising on activism, and was branded insensitive by many.