The makers of family favourite breakfast cereal Weetabix have caused social media uproar over their latest serving suggestion.

Clearly hoping to shed its wholesome image and appeal to the poached-eggs-and-avocado Instagram foodie set, the cereal has come up with a creative new way to consume your whole grain breakfast biscuit.

Weetabix are now flogging “Benedict’s eggs” as a viable breakfast option, replacing the muffin with, wait for it, two dry bricks of Weetabix. 

Weetabix is universally known to be one of the driest elements known to human science, and we're not quite sure if a dollop of hollandaise sauce and some egg yolk is enough to change that.

"As an occasional treat, this breakfast will brighten up those winter moments, and Weetabix is a healthy source of iron to complement the protein in the eggs," reads the back-of-the-box suggestion. 

However, people don't seem to agree with this hellish serving style.

Most think that Weetabix should be served the old-fashioned way, drowned in milk with a sprinkle or sugar – maybe even some sliced banana if you're feeling fancy.

But ham and eggs? No thanks.