A new t-shirt being sold in Zara has caused consumers to question whether or not the ‘white is the new black’ slogan is a racist slur.

One person tweeted the retailer asking: “With all the uproar about cultural appropriation, did you really think it was a good idea to print a "White is the New Black" shirt?”

Another tweeted: “Dumb, why would you think creating a shirt that says "White is The New Black" would not be controversial”

Of course, it’s very possible that the slogan was just an innocent use of the well-known fashion phrase, or even a reference to the hit series Orange Is The New Black – but the real question is, how did nobody spot how it could be misinterpreted before it hit the shelves?

They say all publicity is good publicity, but we’re not so sure in this case!