With countless X Factor viewers fuming over the fact aspiring rapper, Honey G, is still in the running to win this year's show, Simon Cowell has weighed in on the controversy.
Responding to criticism that the judging panel voted for Honey G over Ryan Lawrie in order to create further buzz around the show's novelty act last weekend, the music mogul insisted that the judge's decision had nothing to do with favouritism.
In fact, Simon appeared to suggest that when it comes to voting acts off, the four-strong judging panel are actually playing the long-game.
"You know what, you have to make a call in the moment," Simon explained.
"And I think, if we’re being honest with each other, watching the show last night, I can see a clear… three or four people who’ve got a real shot."
Suggesting that Ryan didn't have what it takes to make it to the final, Simon continued: ""I don’t think Ryan would have gone further."
"We do the sing-off to see A) who’s best and B) who wants it the most. Whatever you do, you’re gonna be unpopular."
But if you think Simon sees Honey G wearing the X Factor crown this year, you'd be wrong.
Like the rest of us, he doesn't imagine Honey G will clinch it despite her success thus far.
"But the truth is, unless Honey performs a miracle, she’s not gonna win this show. I don’t think she can."
Tell that to Ryan, Simon.