When it comes to skincare, no two women are the same.

And yet despite our unique needs, our distinct wants and our specific desires, we’re united in one thing; the pursuit of healthy skin.

Tapping into this, scientists and dermatologists with Boots enlisted the help of thousands of women, with one goal in mind.

They realised that in order to truly understand what women want from skincare, simply asking them wasn’t enough. They needed to involve them

And with that, Boots’ brand new skincare range, YourGoodSkin, was born.

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Over the course of three years, the YourGoodSkinTM community, an online panel of over 2,500 women, co-created a range of products to help women achieve the one thing on top of their skin wish list: consistently healthy looking skin for life. 

After more than 20 efficacy trials and 3 clinical trials, a breakthrough has been made in the pursuit of, among other things, improved skin texture and even skin tone.

Commenting on the process, Dr Mike Bell, Skincare Scientific Expert at Boots, highlighted the various factors which act as barriers to the universal skincare goal.

“Our research shows that women want consistently healthy looking skin, but achieving this can be difficult when everyday life factors such as air pollution, temperature change, hormone change, stress or tiredness can cause the skin to become unbalanced.”

 

@yourgoodskin Super excited to be finally able to share this! Been keeping the secret for what seems like forever!! Brand new skincare brand exclusively available at @bootsuk It is specially formulated to work with your skin to make it healthier and better in just 28 days, based on the 5 key signs of healthy looking skin: Radiance, Texture, Oiliness, Skin Tone Evenness and Moisture Levels. I'm serious when I say it actually works, cannot wait to get my hands on it Launches 27.9.17 #boots #yourgoodskin #skincare #radiance #skintone #moisture #oiliness #skintexture #innovation #skincarebrand #new #exclusive #balancingskinconcentrate #bootsuk #walgreens #healthy #healthyskin #bbloggers #beauty #beautyblogger #ygs #goodskinforlife

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 “Our solution was to develop the ultimate skincare hack: a range of products to deliver visibly healthier skin in just 28 days," he confirmed.

“The hero of the range, YourGoodSkinTM Balancing Skin Concentrate, restores and maintains skin’s natural balance and is clinically proven to deliver visibly healthier skin in five different ways – skin texture, skin tone, radiance, oiliness and moisture levels – starting the journey to a life with visibly healthier skin.”

The range, which launches exclusively at Boots stores today, is proof that if you want something sorted, you involve the ladies in your life.