This HOT Brazilian hair trend is definitely NOT for the faint-hearted

Strobing, contouring, even mermaid style hair was having a bit of a moment not too long ago.

We thought that ‘baking’ our faces was going to be the weirdest beauty trend of the summer but we were wrong!

Burning your hair is now the best way to get rid of those pesky split ends you hate without losing the length.

Perfect for those long summer locks and beachy waves everyone is always lusting after this time of year. If you can manage to get over the fact that your fire so close to your head.

The treatment, called velaterapia or candle cutting, is very popular in Brazil; home of the perfect beach hair aesthetic or have you never seen Gisele?

The trend has actually be around since the Sixties but recently a number of celebrities have been praising the bizarre, and highly flammable trend.

The process involves sectioning your hair before twisting the strands tightly so get a kind of dread lock type look. Then, the fire arrives. Experts run the candle along the length of the sections to burn away all of your dry and damaged ends.

After a wash and blow dry your hair is supposed to then look fabulous.

Allesandra Ambrosio goes to a salon called Laces in Sao Paolo which explains that the benefit of velaterapia is it allows people to keep the length of their hair while removing any damaged areas.

A deep nourishing treatment then typically follows as after the being burned your hair is apparently incredibly absorbent of nutrients, we wonder why…

While it looks a little nerve-wracking, considering hair is so incredibly flammable, you can’t deny the after-effects in the video look pretty amazing.

Her hair is just so shiny.