Gold 001: why this could well be the BIGGEST beauty news of the year

Hailey Baldwin, Bella Hadid, Stella Maxwell and Kris Jenner were on hand yesterday to help Pat McGrath launch her first wonder product, Gold 001.

For those of you that don't know Pat, you should. She's the make-up artist behind major photo shoots in high fashion magazines such as Vogue, W and Harper's Bazaar. She has also worked with designers including Prada, Miu Miu, Dolce & Gabbana and more. 

Additionally, she designed Armani's first make-up like in 1999 and in 2004 she was named global creative-design director for Procter & Gamble, where she is in charge of Max Factor and Cover Girl cosmetics, among other brands. 

Impressive, right? 

That's why we're totally excited for her to launch her first beauty product. 

Last week, we saw Prada models don the runway with a fun and funky beauty look of bare faces and gold painted lips. 

That look was achieved by Pat, but little did we know it would become her debut beauty product. 

That's why it was a big surprise when she announced on Instagram today that she would be performing free makeovers in Tuileries, Paris, this afternoon.

Exceeding expectations, Pat and her entourage of assistants  executed Fashion Week's most daring gold look on celebrities and the public alike. 

Using her new pigment, Gold 001, dramatic make-up was placed onto eyelids, lips, and cheeks alike. 

Throughout the two-hour surprise meeting, cat-eyes were compared, selfies were snapped and hugs were exchanged before each participant strode off into Paris with an enviable golden glow.  

Now, we just want to know when we can get our hands on some!