There was a time when Sophie Gray's followers were given constant updates on her the health and fitness progress.
From snaps showing off her sculpted abs and toned triceps to images highlighting her lean physique, Sophie was just one of thousands of fitness bloggers online.
Turning her back on her old approach to Instagram, Sophie now highlights the important of self-love, the need for a realistic work / life/ exercise balance, and does her utmost to remind her 370,000 followers that their self-worth isn't determined by the number on the scales or the duration of their exercise session.
And why the change of tack?
Well, Sophie stumbled upon an old photo of herself which had been re-posted by a fitness account, who captioned the shot: "Nothing tastes as good as feeling fit feels’.
Uncomfortable by the connotations which accompanied this photograph of herself, Sophie replied: "Actually, from experience and seeing as I’m the person in this photo… I know that pizza and cookies taste way better."
And with that, Sophie decided to change the vibe of her uber-popular Instagram account.
Now, Sophie shares inspirational posts which aren't solely focussed on the physical, and instead made reference to mental health, mindfulness, self-contentment and self-assurance.