A perfect LBD has landed, but it has a waiting list of 1,000 fashion fans
We’ve all been there on a Friday night. Attempting to put together a last minute outfit when you just left the office, your phone is dead and everything is in the wash.
Chances are, at least once the wardrobe staple that has come to your rescue has been your favourite black dress.
We love them, we tend to feel a little lost when we’re missing one from our wardrobe, but so lost we would join a waiting list almost 1,000 people strong?
Ahm- we’re not entirely sure. Does this dress also charge our phone and make coffee?
No, the MM.LaFleur designed LBD does not in fact support your caffeine addiction but it that hasn’t stopped people from falling in love with it.
The Tory design was recently released and people have gone MAD trying to get their hands on one. For €210 – nope, it ain't cheap – this dress must be pretty special.
We will admit that it does look pretty amazing and yes, we would definitely grab one if we had the chance, but just why is there so much demand?
Bustle spoke to the editor-in-chief who told them that “word of mouth” is what drives their business. Also, this dress has “bonus” features:
“The wrap is secured and lined, so there's no risk of an in-office wardrobe malfunction.”
It is also “wrinkle-resistant” and “eco-friendly” while designed to “keep you cool all year-round,” that’s a lot of buzz words for one dress. A dress which won’t be on sale until 2016.
Hello Giggles pointed out that this dress reminds them of InStyle’s report that Kate Middleton’s ME+EM top had a 14-week long waiting list, and the item sold out. Maybe it is a great advertising scheme, but it has certainly made people curious.