This Rihanna news has us VERY excited!
Rihanna must be celebrating in a big way today!
The singer has always had a serious love for fashion, but she's really taking things to the next level with this newest project. Riri took to social media this morning to announce that she had accepted the role of creative director with sportswear label Puma. The multi-year partnership will allow her to oversee the brand's entire female line.
Although it's not uncommon for celebrities to collaborate with big name brands, Rihanna's role is a legitimate high-level position with the company.
According to the brand's reps, the singer will "design and customise classic Puma styles as well as create new styles to add to the product portfolio."
The Diamonds singer teased the news earlier today with this snap on Instagram, captioned "on the dotted line #PUMA":
Shortly after she revealed her big news with this picture of her getting up close and personal with the Puma sign, captioning it, "the face you make when you the Creative Director of a sportswear company #PUMA":
Speaking about Rihanna's new role and her appointment as Puma's global ambassador, the company's CEO Bjorn Gulden said, "Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand."
We can't wait to see what she designs!