Abs! ANOTHER pic from Kylie’s €1m Puma campaign has dropped

Mar 14, 2016

Yaaaas Kylie!

Kylie Jenner is the latest celebrity to be picked up by Puma, and her first official campaign shots landed last night.

Although the main focus of the €1m deal is to promote the "zero excuses" Puma Fierce runners, it's Kylie's leggings (oh, and those abs) that had us looking twice this morning.

Above is the first snap, posted by an "excited" Kylie in her role as Puma brand ambassador.

And here's the second, shared on the official Puma Instagram moments later:

Puma, who also signed Rihanna to create an athleisure wear range last year, first teased news of Kylie's campaign last month, much to the distress of her brother-in-law Kanye West.

After Kylie took to the catwalk for Yeezy Season II last year, Kanye obviously had her pegged as a loyal Adidas soldier, even confidently telling reporters that she'd "never" work with Puma despite the ongoing rumours. Oops.

Kanye later went on to explain that his sister-in-law had signed the lucrative deal in secret, adding that there was no bad blood… at least not anymore.

"She had already signed and I was mad for a little bit… but I'm really happy for her though."