Three beauty YouTubers to watch this weekend

YouTube has well and truly taken over, hasn’t it?  I think a lot of us spend more time in front of YouTube than we do the TV these days – that is, unless you are enough of a genius to have hooked your tablet or laptop up to the telly!

We’ve all witnessed the explosion of beauty ‘gurus’ on YouTube – it’s changed the entire industry. These days, I won’t even look at a product twice without Googling a review, and YouTube videos have a huge part to play in that process.

There’s also a new breed of celebrity as a result of this explosion – the YouTuber! There’s nothing wrong with that in general of course, but it does mean that many of the girls I’ve watched for years have begun to market themselves towards a younger audience in order to build hype. These days, it can be hard to find a straight talker online who just offers trustworthy product reviews – and awesome blending skills are always a plus!

I’ve rounded up three beauty YouTubers you might not have heard of yet. I don’t find any of them overly twee or hyper – sure, they all have personalities, but nothing OTT. Each brings something a little different to the table, but, trust me – they’re all great fun, really helpful and genuinely brilliant at what they do.

Whatever you’re up to this weekend, be prepared to lose a few hours to these babes…

LustreLux’s videos somehow always have the power to make me want to drop everything and slap on the makeup, Drag Race style. This girl loves a heavy look and makes no apologies for it, because she pulls it all off so effortlessly. I can only dream of recreating her work, but I do love trying… pass the glitter!

https://www.youtube.com/user/lustrelux

Rachel Whitehurst is a long-running favourite of mine, because she’s all about beauty without the bullsh*t. I like her not only for her wonderfully sarcastic personality, but also for her fantastic taste in beauty products. The girl knows how to rock a bold lip, and shares my fetish for highlighter – just call us kindred spirits.

https://www.youtube.com/user/icallitambrosia

Monika Blunder is a celebrity make-up artist who boasts Rosie Huntington Whitely, Jessica Alba and Amanda Seyfried as clients – need I go on? Monica works closely with one of my favourite brands, Laura Mercier – but she doesn’t go for the hard sell, and will often feature cheaper alternatives. If you’re a Lisa Eldridge fan, you’ll adore Monica – her tutorials are really relaxing and easy to follow. 

https://www.youtube.com/user/monikablunder

Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis.