Twitter is FUMING with dating site for dubbing freckles ‘imperfections’
If you, like us, boast more than a few freckles across your bod, then you may be interested to learn that dating site, Match.com, thinks you fall under the 'imperfect' category when it comes to their standards of beauty.
Outraged? Yeah, you're not alone.
Disgusted by the site's current campaign, the public have taken to Twitter in their droves to slam the ads which feature a woman with red hair, hazel eyes and a beautifully freckled face.
From flicking the middle finger at the ads to accusing the company of 'profiting from bullying', it's safe to say that NO ONE is too happy with their take on 'imperfections'.
Hi @Match. Think you need to rethink your latest campaign. There's nothing wrong with freckles. #match.com pic.twitter.com/AteHsJVFt2
— Max KC (@maxkc6) April 11, 2016
Responding to the criticism, Match.com have said: "Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection."
Have now complained formally to Adverting Standards. Puerile, offensive, pernicious. Please do the same @ASA_UK pic.twitter.com/OaTyTeGE61
— Carmel O'Hagan (@OHaganCarmel) April 11, 2016
"We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud," they continued.
"We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique."
According to Mashable, the Advertising Standards Authority are assessing the situation and currently deciding whether to take further action.
