So, Twitter is LOLLING at TOWIE stars’ ‘hypocritical’ anti-surgery ad

Stars of The Only Way is Essex – both past and present –  aren't exactly known for the natural look.

From botox and lip fillers to boob jobs and butt implants, the guys and gals of the BAFTA Award-winning show make no secret of their love for the surgeon's scalpel.

And yet, Amy Childs and Danielle Armstrong, both of whom made a name for themselves on the reality television show, have decided to take part in a campaign which seeks to raise awareness of the dangers associated with cosmetic surgery.

In stark advertisements for non-surgical alternative 3D-lipo, Amy and Danielle are pictured in coffins with the words 'Dying to be beautiful' emblazoned across the bottom.

Commenting on the hard-hitting campaign, managing Director of 3D-Lipo, Roy Cowley explained: "The message of our Dying To Be Beautiful Campaign is very simple, exactly that; You don’t need to die to look great."

Unfortunately for many involved, the public aren't buying it, and wasted no time taking to Twitter to scorn the campaign.

"I almost spat my drink out when I read that article," wrote one social media user last night. "Both don't even look real with the amount of sh*t they've had done."

"Is this a complete p*ss take?" asked another. "Both look ridden with cosmetic surgery, defies the whole point/message!"

"Well, that's a bit hypocritical. Worst two on the show for it! LOL!" added one of Danielle's followers.

Well, that went well… ahem.