Up, up and away: Fancy going on a hot air balloon ride in Dublin?

To celebrate the arrival of Ben & Jerry’s Moo-phoria, Ben & Jerry’s will open the lightest scoop shop ever.

On Friday, November 23, Ben & Jerry’s Moo-phoria will launch with a scoop-shop in the sky, with a hot air balloon tethered in Merrion Square. 100 lucky Ben & Jerry’s fans will win the opportunity to enjoy a ride in the balloon while they indulge in a taste of Moo-phoria.

A limited number of free places will be released on Thursday, November 15 at 9am and will be allotted on a first come first served basis. To try a taste and claim your place in the Ben & Jerry’s Moo-phoria scoop-shop in the sky, click here.

Everyone loves the euphoric taste of Ben & Jerry’s – and now you can enjoy that great taste with fewer calories. Ben & Jerry’s Moo-phoria is lower in sugar, fat and calories but still retains all the chunks, swirls and flavour you expect from Ben & Jerry’s.

You could be tasting true Ben & Jerry’s Moophoria at our Lightest Scoop Shop, so light you'll float away on a hot air balloon ride over Merrion Square. Tag someone who lights up your life for a chance of winning tickets to our Lightest Scoop Shop and Hot Air Balloon Ride. pic.twitter.com/7kd7TCelXE

— Ben&JerrysIRL (@BenandJerrysIRL) November 16, 2018

Alternatively, you can try win your place on the Ben & Jerry’s Hot Air Balloon by visiting them on Facebook  or Twitter.

Ben & Jerry’s Moo-phoria comes in two great flavours: Chocolate Cookie Dough and Caramel Cookie Fix.

Ben & Jerry’s Moo-phoria will be available nationwide with an RRP of €5.99.

Introducing Moo-phoria, our new line of light ice cream with satisfyingly euphoric flavours. It's a summer moo-racle! pic.twitter.com/rkPzJs84SQ

— Ben&JerrysIRL (@BenandJerrysIRL) July 13, 2018