WATCH: Every SINGLE music video from Justin Bieber’s new album
JB overload? Not at all, sure he's pulling the same stint as Beyoncé did for her self-titled album in 2013. (Hey, if there's anyone to take career cues from, it's definitely Queen Bey.)
The videos were released in the exact same order as Purpose's 13 tracks and each vid makes up a small part of a larger project – Purpose: The Movement.
While Justin doesn't feature much in the videos, his kick-ass choreography team will definitely keep you entertained. There's also appearances from Skrillex, Diplo, Big Sean, Travis Scott and Halsey to add a little bit more star power: