‘We call it home’ Boohoo donated £100,000 to Manchester victims

As a mark of respect to the hundreds affected by the Monday night's atrocity in Manchester, it has been reported that much-loved fashion brand, Boohoo, donated £100,000 to a fund established to support victims of the terrorist attack.

Upon learning of the carnage which unfolded in the wake of an Ariana Grande concert at the Manchester Arena on May 22, the brand took to Twitter to express their heartache over events.

"Today we wake up to news we never imagined we would hear," they wrote referring to the death of dozens of innocent concert-goers.

"Boohoo was born and bred in Manchester – it is the place we call home. Our thoughts are with all those affected. As a sign for all those involved, our channels will remain silent for 24 hours."

#WeAreManchesterpic.twitter.com/bP18jxKRnG

— boohoo.com (@boohoo) May 23, 2017

Following the brand's decision to remain silent, they then responded to a crowd funding appeal put forward by the Manchester Evening News.

With the publication calling for donations, it has been revealed that the fashion line donated a staggering £100,000.

While the brand decided not to highlight their altruism, the Manchester Evening News paid tribute to their generosity in a Twitter post.

"They didn't want a big fuss but @boohoo made a £100,000 donation to #Manchester! Thank you." read the post.

Meanwhile, British food retailer, Morrisons, donated £250,000 bringing the fund to just over £1,000,000.