Wow! Affordable fashion that looks GOOD

We're the first to admit that we get all overly-excited when a new shop opens – because while we may be broke a lot of the time, we can still do a mean hour of dedicated browsing no matter what our account balance says. 

So fashion enthusiasts based in the Dublin area will be only delira to hear that new kid of the fashionable block Finery London is about to land in the capital.

Yes from tomorrow (the countdown is on) the womenswear label will emerge via a pop-up based at BT2 on Grafton Street, and we're quietly confident that the debut collection for S/S 2015 is going to be a huge success.

Set up by Caren Downie, previously Fashion Director at ASOS and Buying Director at Topshop; Emma Farrow, previously Design Director at Topshop, and Rachel Morgans, previously Womenswear Buyer at ASOS, simple jersey dresses start at around the €40-mark, while woven cami tops are €35, and leather sandals are €65. The most expensive item is €205.

Today, Emma Farrow reveals: "This isn't about following, or setting trends, but about creating smaller, more considered collections. We're designing for the girl who knows her own style and doesn't take herself too seriously."

Finery London is usually only available online at finerylondon.com, but the pop-up will remain at BT2 for a total of four weeks – giving you plenty of opportunity to shop.